From Shelf Awareness:
The theme last night of the Book Industry Guild of New York’s panel Color My World: An Exploration of Adult Coloring Books was gratitude–gratitude that the adult coloring book boom has grown so large and is continuing, with huge benefits for the entire book industry. Color us happy, panelists said in so many words.
First, the numbers: panel moderator Jim Milliot, editorial director ofPublishers Weekly, noted that through November last year, the top 10 coloring books sold 1.5 million copies, as reported by BookScan, which doesn’t fully cover the traditional book retailing market and doesn’t include the many non-traditional retailers that sell coloring books, such as Michael’s. “There’s no doubt those number are much, much higher,” he said.
Jennifer Feldman, publisher of Dover Publications, said that since the 2012 launch of Dover’s Creative Haven brand, which specializes in adult coloring books, the company has sold more than 11 million coloring books.
Ed Spade, senior account manager, content acquisition, of the Ingram Content Group, estimated that last year the company printed between 250,000 and 500,000 coloring books, which he called “a pretty stunning figure.”
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The panelists said they believe that the adult coloring book boom, which began in earnest a year ago, should continue for some time. Already there are a range of what Feldman called “spinoffs,” particularly color by number and connect the dot books. “Adults who color want something new all the time,” she said. “So we’ve tried to come up with all kinds of new things.” She held up a copy of Midnight Forest by Lindsey Boylan, an October 2015 title with designs on a striking black background instead of a mostly blank terrain–a twist that has found an enthusiastic audience. She added: “I don’t think this is a flash-in-the-pan craze.”
Link to the rest at Shelf Awareness