Home » Amazon, Non-US » Amazon launches paid unlimited reading service for Chinese

Amazon launches paid unlimited reading service for Chinese

24 February 2016

From AsiaOne Business:

After witnessing growing interest in paid content in China, Amazon Kindle officially unveiled a new subscription service on Tuesday that offers all-you-can-read digital books for 12 yuan (S$2.59) per month.

The service called Kindle Unlimited gives Chinese subscribers access to more than 44,000 e-books. Subscribers can read the e-books on any Kindle device or any device, including smartphones and tablet computers, with Amazon’s Kindle app installed.

The service is aimed to provide Chinese customers a more flexible way to read and to foster China’s nascent e-book market, said Gu Fan, the head of Kindle content product management at Amazon China.

. . . .

The Kindle Unlimited service was launched when China saw a drop in the number of books being read by its people.

Link to the rest at AsiaOne Business

Amazon, Non-US

25 Comments to “Amazon launches paid unlimited reading service for Chinese”

  1. Won’t this run afoul with:


    Or is Amazon thumbing their nose at someone?

  2. Wo de Tian a!

  3. China is going to vet those ebooks. I believe in the other article, it mentioned that the Chinese government had to approve of the books first.

    Anyway- my books won’t be allowed there. (Erotica and Romance).

    All this does is add to the confusion about what the pages rate will be. There is one rate for US (and UK), one for India. I’m sure there will be one for China as well.

    Liam from Bookreport better get busy!

    • It’s price discrimination. Prices are adjusted in each market so the seller can maximize revenue in each market. That way he can max total revenue.

    • Yep, with the monthly subscription just $2.59, what’s the pay rate going to be, .000001 per page?

      Someone’s going to make money in the vast Chinese market — but it looks like it won’t be authors.

      I’m glad my romances aren’t eligible for this.

      • Interesting idea. So, would authors make more with a Chinese fee of $10, or a Chinese fee of $3?

      • Shelly, I think you missed the “S$” so it’s Singapore Dollars. The US equivalent is about $1.85. So add another zero just to the right of your decimal point. 🙂

      • I’ve no idea what the remuneration plan will be for KU China but I can assure you authors are doing nicely in China.

        Unit list price may be tiny compared to US values but volume of sales can more than make up for that.

        Chinese authors do not have the livings costs of western authors so no real comparison there. That said, the lucky authors at the top of the Chinese ebook game are making serious money from digital sales.

        For western authors the volume of sales can make the investment of translations very worthwhile if you do sell well.

        And there’s always the partnership model with Fiberead whereby they front all the costs of translation and distribution for a percentage of future sales.

        When I hit number one in the Kindle CN store in late 2014 volume was similar to Kindle UK at that level in early 2011.

        The difference being in the UK Amazon was by far the largest ebook store. In China, far from it.

    • Erotica may not be allowed, but romance certainly is. There’s a good few western indie authors getting their titles into the Kindle CN store right now, and on other Chinese ebook and book retailers.

  4. I don’t feel that charging $2.59 is sustainable, not with that huge population. Still, I’d love to see what this does to the global fund.

    Perhaps it’ll convince Amazon to get rid of or lower those $25,000 bonuses to the best. That’s not sustainable either.

    • This will have no impact on the global fund as KU China, like Kindle China, is not part of the KDP set up.

      Which is why you will find none of the Amazon KU star authors in the Kindle China and KU China store.

      Nor is exclusivity required. My titles are in KU China and an other Chinese retailers.

  5. There is already a huge huge pirating bloom in china for ebooks. Not sure if books avail are vetted by govt there or not. Doubt it. Wonder why a person would pay 2.59 to read ‘approved’ if can have whomever else for bupkus

    • Honesty? 😉

    • Wonder why a person would pay 2.59 to read ‘approved’ if can have whomever else for bupkus

      I’m a person, so I qualify to answer.

      I click the Amazon buy button because it is so easy, so reliable, and puts the book on six devices with no effort on my part. Then they place it in a cloud that I can easily access in the future.

      Even if the book us bupkis on Gutenberg or from the public library, I do the same.

      The transaction costs of the bupkis book are too high.

      Given the millions who click the buy button rather than the bupkis button, there are probably millions of stories.

    • It’s actually $1.89 a month. The OP converted wrong.

      • Thanks Nate, for the correction on how much it costs: 1.89 a month. That seems possibly well worth in reach for quite a few. I wonder how many persons in China, given how huge it is and how very different many of the cultural ways have actual reliable access to pads and such, and broadband esp. [we currently have a smart young engineer from China living with us, as he is learning English here, and it has been touching to see/ receive his graciousness and also to hear the struggle between ‘old culture’ and new culture for his life… there, and also here in the usa. He and his mother and father and siblings are beyond decent and genteel people, smart as the aces. We also have a mission in West Africa where also, internet wavers. A lot. Including downloads. But back to China, and also Taiwan– and Tibet… I wonder what a map would look like with red pins in the areas where there is stable ability to download reliably and quickly.And maybe blue pins in areas where people have enough money to buy the device–showing up the areas that dont.

        • Doing business in China (as well as India) depends on reaching the 300M strong educated and prosperous modern country embedded in the billion-strong poor agrarian “peasant” economy.
          Reaching the customers in the more developed regions isn’t terribly hard–reaching the rest is very hard.

          In this case, because of government’s extreme censorship China is the harder nut to crack for book sales. KU for China is probably something of a placeholder for the near term, whereas India is a more realistic revenue generator in that same period so we shouldn’t expect any big impact from China on overall KU finances.

  6. “Doing business in China (as well as India) depends on reaching the 300M strong educated and prosperous modern country embedded in the billion-strong poor agrarian “peasant” economy.”

    very well put

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