From The Bookseller:
In January Penguin Random House sold its self-publishing business Author Solutions to US investor Najafi. The sale, PRH said, reaffirmed its “focus on consumer book publishing”, but it also felt like a conscious uncoupling from a relationship that was still awaiting consummation.
Penguin bought AS in July 2012 for $116m (£74m), in an effort to take a stake in the growing self- publishing market. At the time, Penguin’s then-c.e.o. John Makinson said “self-publishing has moved into the mainstream of our industry”. He wanted Penguin to “gain skills in customer acquisition and data analytics that will be vital to our future”.The Bookseller said that it was “the day self-publishing came of age”.
Yet if the acquisition made sense in theory, the reality was somewhat mixed. Circumstance was not on its side from the very beginning. The deal between AS and Penguin came only a few months before Penguin-owner Pearson and Bertelsmann, owner of Random House, went public with their decision to combine the trade publishing units. In retrospect some now interpret the AS deal as a way of adding ballast to Penguin at a time when Random House had its own “self- publishing” business: Fifty Shades.
Meanwhile, AS faced its own internal distractions. In May 2013, c.e.o. Kevin Weiss departed, succeeded by Andrew Phillips, then president of Delhi-based Penguin International. In the same month, both AS and Penguin found themselves the subject of a lawsuit filed in the Southern District of New York by three authors who claimed to have been misled by AS (Penguin was later dismissed from the claim). The lawsuit added to the suggestions that AS operated at the murkier end of the vanity market, encouraging authors to sign up to “packages” costing thousands of dollars for services that failed to deliver. The lawsuit claimed AS was a “printing service that fails to maintain even the most rudimentary standards of book publishing, profiting not for its authors but from them”.
AS contested the suits, but the complaints did not come out of the blue. At the time of the Penguin deal, Kate Pool, deputy secretary-general of the Society of Authors in the UK, called the move by Penguin “absolutely extraordinary” and “worrying”. Others had less polite terms: the writer and blogger David Gaughran, who has written extensively about vanity presses—and in particular Author Solutions—says AS operates a “two-bit internet scam”. The Booksellerstopped taking advertising from AS in 2014.
. . . .
[Author Solutions CEO Andrew] Phillips says that much of what is written about AS online is incorrect: “You shouldn’t believe everything you read, particularly on social media. There are stories that circulate that, when you look at them, are not true.” When asked to give an example, he highlights two online commentators— Japet Villamro and Karen Turner— both of whom claim to have worked for AS and who have left critical comments about the company on author blogs. Phillips says the business has no record of these individuals. He adds “just because someone is posting a comment on social media or claims to be an employee, that is not always the case, and when we can actually make contact with a real author, any concerns they have are usually addressed to their satisfaction”.
Phillips says much of the criticism comes from individual authors or author groups that are opposed to the assisted-publishing route. “We try to remain focused on what we do very well, regardless of that social media noise. Having said that, we have engaged, and if any of those parties wanted to have a reasonable conversation then we would engage again, but it seems that [some of them] don’t want to have a balanced conversation. I do think there is a fairly entrenched position with some parties which is: ‘There is only one route, and you shouldn’t have to pay.’ I don’t believe that. My view is that authors should have a choice.”
. . . .
In addition to its own imprints, AS runs a number of partner imprints with traditional publishers, including: Archway Publishing with Simon & Schuster; Balboa Press, a division of Hay House; LifeRich Publishing, an imprint of Reader’s Digest; and WestBow Press, a division of HarperCollins’ businesses Thomas Nelson and Zondervan.
Internationally, it operates Partridge in India, South Africa and Singapore with Penguin Random House; it runs Megustaescribir with PRH Grupo Editorial in Barcelona, for authors writing in Spanish; in Germany it operates GABAL Global Editions with German publisher GABAL, offering US market exposure for German authors; and in Australia it runs Balboa Press Aus.
Each individual publisher partner is able to tailor the packages. Archway, for example, offers attendance to an author reception at BookExpo America for those packages costing more than $4,999. Phillips does not believe—as for example the SoA does—that the association with a traditional publisher is misleading for authors, rather that it means those publishers can offer authors a positive alternative path to publication.
Link to the rest at The Bookseller and thanks to David for the tip.
Here are some excerpts from the comments to this post:
From David Gaughran:
Here is the actual quote I gave to Philip Jones:
Author Solutions has had plenty of opportunities over the years to respond to its critics or address the ever-present issues with its service, but it has always refused to acknowledge any problems. Andrew Phillips himself was given the chance, at his own request, to engage with the Alliance of Independent Authors back in 2014. Instead, he repeated blandishments from press releases and, indeed, has taken no action since then on all the issues raised: http://selfpublishingadvice.or…
I don’t believe that Author Solutions or Andrew Phillips have any genuine interest in reform but I’d be delighted if they proved me wrong by immediately taking steps to remedy some of the worst behaviour – such as the relentless high-pressure flogging of over-priced and ineffective marketing packages, or the dishonest methods it uses to ensnare writers. An example: Author Solutions runs a number of faux-comparison sites like FindYourPublisher.co.uk – which purport to give authors independent advice but merely act as funnels to Author Solutions.
There are problems with all aspects of Author Solutions operations but practices surrounded marketing packages are the most egregious. The products are of questionable efficacy to begin with and are then sold at insane mark-ups. Author Solutions charges $859 for a “Hollywood Review” of a book’s potential for film/screen adaptation, and then farms it out to Craigslist freelancers for just $110. The same crazy mark-ups can be seen in the selling of “web optimized” press releases which cost $1,299, book signings for $3,999, or podcast interviews for $10,669. These practices are simply indefensible and could be stopped tomorrow.
From Orna Ross:
I’m afraid ASI’s hard-sales environment and poor customer service is in no way reflected in this article, in which Andrew is given so much room to talk about his company’s plans and, once again, fails to engage with the author community’s widespread concern.
As well as David Gaugran’s tireless investigation of this issue, many other author advocates — notably Jim Giammatteo, Victoria Strauss, Mick Rooney, John Doppler Schiff, Ben Galley, Emily Seuss, Helen Sedwick as well as I, and the Alliance of Independent Authors’s Watchdog Desk — have all spoken out against practices at ASI.
None of these busy authors is motivated by anything other than a wish to see other authors served well by publishing services, not harassed by sales calls and sold a dream dressed up in expensive packages (see below). We continue to get severe complaints about ASI all the time. I — and others — have told Andrew this. He has displayed no interest in changing practices or addressing author community concern.
ALLi is not opposed to author services — on the contrary, we have a partner membership for good services — but we do warn authors away from services that over-promise, over-charge and under-deliver.
Below are some extracts from a long sales email from one of ASI’s UK imprints, reproduced with permission of the 85-year-old author who contacted our Watchdog Desk, upset and confused having been bombarded with calls urging her to take a “Hollywood package”. The email exchange reveals, clearer than anything I can say, the values at play in this company.
I hope that Andrew will make himself available in this comment box for discussion of the issues. They are serious and they need to be addressed.
Director, Alliance of Independent Authors
AUTHOR: “At the beginning of this year Author House were trying to persuade me to pay for a screenwrite for xxxxx, a book they had published. I thought it was a scam and said so despite the amazing number of times a consultant tried to persuade me. Now his boss has found and liked xxxx (another of the author’s books) so I was treated to another hour of hard sell. I said..I needed something in writing… so they sent the enclosed e-mail… I am a pensioner and not wealthy, I cannot throw money away on a pipe dream… Is this film suggestion a scam? Should I be tempted? Your knowledge of the publishing industry is invaluable. Could I ask your advice please?”
Extracts from the letter to the Author from Author House (spelling & grammar preserved):
ASI: Good Day!
I trust that this e-mail finds you well. First of all, I would like to thank you for taking the call earlier and it was my pleasure to speak about your book. …I hope you agree with me on this that the book’s potential is not just limited to publishing retail industry but even more to Hollywood movie industry…
I know that this book needs this big push so that we could help you with your book’s success. That is the reason why we are doing this. We have carefully analyzed each marketing avenue and we are confident that this would surely provide your book the best possible way to be noticed not just by ordinary person, not just by highly interested individuals but even for those who are decision makers and major executives in the movie industry.
I am suggesting that we do these to create huge and essential noise for your book. Let us win the attention of the major movie companies… As promised, I am sending you detailed plan of the extensive marketing we are willing to provide you and your book.
-COMPLETE MARKETING SET-UP FOR YOUR BOOK TARGETING HOLLYWOOD DECISION MAKERS
-TRANSFORMATION OF THE BOOK TO A COMPLETE MOVIE/MARKET READY PROJECT
-PROFESSIONAL REPRESENTATION TO A+ HOLLYWOOD COMPANIES
-PROFESSIONAL RECOMMENDATION TO HOLLYWOOD EXECUTIVES AND DECISION MAKERS
With Hollywood Director’s Cut package you can seize the initiative with a compelling bundle of services designed to turn heads and get a few crucial nods from film and TV executives in the highly competitive entertainment industry…
I highly recommend that we give your book this rare opportunity be represented well in the industry. I have seen a lot of good titles failed to thrive in this industry not because it was not good enough but simply because the authors fail to see the potential of the book and this is the one thing that I want to prevent. You, of all people, know the value of your book. And your book deserves this huge marketing exposure. The Books-to Screen Hollywood program is by far the most unique and powerful marketing tool the company has introduced to it’s authors. I suggest you take this campaign.
Timing? Never been better, it is the best time to make them see the true essence of your work. Also, movie companies now is in very much in dire need of new concepts, that is the main reason why they are now turning their focus on self publishing authors.
I know how important this project of yours is to you and I would like to tap in these important people to have the book be taken seriously. Not to mention that it will be our company doing the job of an agent for you and the leg work as well, without asking any cut from it. Thus, you will enjoy full control and registration under your name and 100% revenue going your way.
All for the best,
Senior Marketing Consultant