From Chris Meadows via TeleRead:
I just noticed something I didn’t expect, but honestly I probably should have.
I was noodling around with Amazon Prime Now, and happened to notice that it lists the same sale prices on Amazon devices as given in Amazon’s Valentine’s Day sale. The $40 Fire tablet, the $100 Paperwhite, and so on.
Probably not a surprise to anyone who orders from the service all that much, and it makes sense—just as Amazon sells things at the same online prices in its bookstore, it stands to reason it would sell them at the same price for local same-day delivery. It’s not going to be undersold by itself. Best of all, there’s no delivery charge unless you need it immediately. If you’re willing to wait a few hours, they’ll bring it by at no charge (apart from a delivery driver tip).
Of course, the vast majority of the country isn’t in an Amazon Prime Now delivery area yet—but it’s in at least twenty cities now and still expanding, whereas there’s just the one Amazon Books so far. And those urban areas that do have Prime Now can effectively take advantage of Amazon sale prices on some of its most popular items and get them within just a few hours, not a couple of days.
. . . .
Is it any wonder that local competitors are starting to lose their cool over the specter of Amazon’s bookstore? The surprising thing is that they don’t seem to be expressing the same concern over Amazon Prime Now, when it’s possible that could be an even greater threat. With Prime Now, you don’t even have to go to the store—instead, the store comes right to you, the same day you place the order. And Amazon doesn’t need to go to the trouble of setting up a new store for it, like it did in Seattle—it can use its existing warehouse facilities, which it already has all over the place to cut down on regional shipping times.
Link to the rest at TeleRead