From The Digital Reader:
A new startup is currently developing a new platform where users will be able to read for free in exchange for viewing adverts.
Dubbed Eleven, the service will be launching into beta later this year, starting with Android. It’s going to feature ads inserted at chapter breaks, and will use the funds to pay authors.
According to Eleven co-founder and CEO Glenn A McCreedy, Eleven’s “Story Driven Advertising system uses proprietary algorithms to contextually match the ads to the ebook story and the reader profile” while still preserving the reading experience. He told me by email that Eleven is “ramping up for a crowdfunding campaign to start in the March/April timeframe”, and in the mean time authors and readers are invited to sign up to be notified of the launch.
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The ad-subsidized ebook model has been tried several times over the past decade, and so far none of the efforts can be called a roaring success.
Link to the rest at The Digital Reader and thanks to SMH for the tip.