When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen. In fact, both categories are still growing.
In its latest forecast on ereader and tablet usage, eMarketer predicts the number of ereader users will grow this year by 3.5%, to 86.3 million people. While eMarketer has lowered the growth rate for ereaders since its last forecast, there is still room for growth in US usage.
Ereader usage continues to grow, as some consumers prefer them to tablets and phones for reading books. Ereaders often have a longer battery life, glare-free screens that make them easier to read, and lower price points.
“There is a subset of consumers, particularly those 65 and older, who are looking for an affordable portable device that provides an enjoyable reading experience,” said eMarketer senior analyst Cathy Boyle. “Ereaders’ lower price point and single-focus functionality are attractive to those consumers.”
Link to the rest at eMarketer and thanks to Nirmala for the tip.