From The Digital Reader:
It seems too obvious to point out that publishing is a cultural activity, not just a process for corporations to make money. That being said, we rarely talk or write about publishing without talking about money, about book sales.
That’s because, even though contemporary publishing has seen the emergence of diverse independent publishers and theself-publishing boom, it is still dominated by multinational corporations. And corporations are all about the numbers.
Most books are produced by one of the “big five” publishing multinationals (Penguin Random House, Macmillan, HarperCollins, Hachette and Simon & Schuster).
Katherine Bode of Australian National University puts this figure at 74% of books in Australia. These transnational corporations are, by their very nature, focused on the creation of profit rather than the creation of culture.
In fact, for some of those multinational corporations, books and writing aren’t even the largest part of their business.
HarperCollins and Hachette are both subsidiaries of media companies (News Corp and Lagardère respectively). Commercial or “traditional” publishing is not so much aimed at telling a story and hopefully making a profit but at making a profit by telling a story.
In this publishing climate culture is always subsumed to business. The book and its story or narrative are merely a vehicle to generate sales and as such are understood as a unit of exchange rather than as an artefact of expression and/ or meaning.
Link to the rest at The Digital Reader