From The Book Designer:
One thing many self-publishers don’t realize is that Amazon, like Google, uses a search engine to find, and list its books. All you have to do is type in the search box a phrase or sentence, and Amazon will provide you with a list of best options.
One thing that can be a powerful marketing tactic for authors is to ensure their book reaches the top of a search list. If you wrote a book on weight loss, I’m sure you can imagine how great that would be for your sales if your book were the first to show up.
However, what makes Amazon’s search engine chose one book over the others?
Why is it that certain books show up for specific terms but not for others?
It turns out it’s all about the words you use and the method of execution in your sales.
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One of the quickest and best-known ways to let Amazon know you should be considered for a keyword phrase is in the Kindle Keyword selection. These are the seven keyword phrases that Amazon asks for when you go to publish your book.
Once you’ve told Amazon your seven keywords, they will take your list into consideration and rank you somewhere in the results list for those keywords. It could be on the first page or the 27th page – that all depends on the competitiveness of that particular keyword.
However, these Kindle Keywords don’t just help you rank better. They can also be important in unlocking special Kindle categories. So, make sure you choose wisely when selecting your seven.
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Although there are some super important factors that you should consider when choosing the title for your book, the ability to add targeted keywords in the title can play a large role in where your book ranks.
The title is the best indication of what your book is about. Therefore, if someone types a keyword phrase into the search box and your title has that exact phrase in it, then there is a good chance they are looking for your book or a book just like it.
Now, I’m not saying you need to change your title so as to make a keyword fit. I only highlight that keywords should be a part of your decision matrix as you work to craft that perfect book title.
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The good news about a Kindle book description is that you have 4000 characters in which you can type. This is a prime opportunity to discuss some of your targeted keywords in a natural way without being obnoxious.
This can also be beneficial to fiction authors too. In the fiction book Terms of Enlistment, Marko Kloos added at the bottom of his description the following:
The debut novel from Marko Kloos, Terms of Enlistment is a new addition to the great military sci-fi tradition of Robert Heinlein, Joe Haldeman, and John Scalzi.
It just so happens that now, his book shows up for anyone searching for books like Starship Troopers, Forever War, and Old Mans War which are all books that the above writers have written.
That’s some great company to be with and has definitely increased the amount of times his book has shown up in the Amazon searches over this past year. It’s also how I found him and read his series since I love all three of those books.
Link to the rest at The Book Designer