Walmart pulled out all the stops during the Christmas period to try to keep up with Amazon.com.
The world’s largest retailer did everything to gin up e-commerce sales, from starting its Black Friday sales onlineon the morning of Thanksgiving, to turning Cyber Monday into Cyber Sunday, to having an upgraded mobile app that helped shoppers do things like alert a store they were coming in to pick up an order.
But the retailer, the second largest e-commerce player in the world, has only modest gains to show for its efforts: global e-commerce sales rose 8% in the fourth quarter that ran from November to January. That was the company’s lowest pace yet.
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It’s not like Walmart is sitting on its thumbs. The retailer is planning to keep expanding its online assortment. (By the holiday season, it was offering some 10 million different kinds of items, compared to 7 million in June and 700,000 just a few years ago. Still, that is a fraction of Amazon’s 250 million-item selection.)
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When asked whether Amazon was leaving its rivals in the dust, Ashe didn’t address the question directly, instead suggesting that Walmart.com was more about giving Walmart customers more options.
Link to the rest at Fortune