From Readers Entertainment:
Pirating books is a practice that has been around for years. Someone copies a book and uploads it to a sharing site for others to download for free or for a cost. It is a constant battle that authors and publishers face as a part of doing business.
Recently, I was searching YouTube for a book trailer, but what I found was an audiobook. Someone had recorded the audiobook and put it up on YouTube to share. So, I started looking into how many audiobooks were on YouTube and was surprised at how many I found there. And though I can’t say it surprised me that people were pirating audiobooks, what did intrigue me was that the audiobook videos on YouTube had ads on them.
Why is this so intriguing? Because of my extensive experience with YouTube videos, I knew that Google, who owns YouTube, has a policy in place for copyrighted material. When material is discovered to be copyrighted, Google contacts the copyright owner and asks gives them a choice.
- To remove the material entirely.
- To allow ads against the material with revenue share. Meaning YouTube and the copyright owner make money off the ads.
If the copyright owner allows advertisements to appear on or next to the material they get a percentage of the revenue brought in by those ads.
I contacted Google/YouTube to ask them about the audiobooks I found and the ads on them. I was contacted by Stephanie Shih of Google who send me what she called “Background information” on how things work regarding copyright infringement and how it is handled.
She confirmed their policy to give copyright holders the option to have the material deleted or monetized. According to her information as of October 2014 YouTube has paid out of $1 Billion to rightsholders who have chosen to monetize claims since Content ID first launched in 2007.
Link to the rest at Readers Entertainment and thanks to Suzan for the tip.