Why are publishers using Instagram to promote their books and brands? According to Socialbakers, the top brands on Instagram have a 47x higher average post engagement rate than the top brands on Twitter. And then there’s the scale. As of September 2015, Instagram had 400 million monthly active users, more than Twitter’s 316 million. So while Instagram isn’t an ROI-driven marketing tool, it can have a big impact on book branding.
If you’re looking to use Instagram for book marketing but aren’t sure what kinds of pictures to post, take a look at what publishers are doing. We’ve compiled some great ideas for Instagram content thanks to the stunning photos they’ve been posting!
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4. Showcase books in relevant, interesting settings. (Bloomsbury Publishing)
A common trend is to post photos of books on a table with an assortment of props. Instead, try placing the book in a scene relevant to a scene from the book!
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8. Make clever use of props, rather than having them just be part of the background. (Houghton Mifflin Harcourt)
In these examples from Houghton Mifflin Harcourt, the props are relevant to the book and tie in to a giveaway they’re running. It’s a creative way to get fans to engage.
Link to the rest at BookBub