From The Bookseller:
Apple is missing the boat on e-books.
And there’s billions of dollars at stake.
. . . .
If you’re buying an e-book, there’s only one place to go: Amazon. It’s not because of discovery; it’s mindshare. Most books aren’t discovered on Amazon – just bought there. Opportunity.But it’s easy to forget how deeply Amazon has burrowed into the online book world. Most Facebook shares or book reviews link to Amazon. Amazon results dominate bookish web searches. Goodreads is the online books community.
Conversely, iBooks is little more than a reader app and a buy link, with no community to speak of. Consider Gates of Fire by Steven Pressfield (one of my favorites): Amazon/Goodreads have 2,600 reviews of the book, Apple has seven. A Google Search for “Gates of Fire” has Amazon 1st, Goodreads 4th, and Apple on page four – essentially invisible! The iBooks web experience is an ugly mess.
It’s instructive to look at Apple’s response when threatened by Spotify. Apple launched a major initiative, Apple Music. It was a “Manhattan Project” with internal and external components: Apple acquired Beats for $3B and re-invented its music experience as Subscription + Curation + Beats 1 Radio. Connect, a centralised artist blog platform, was another unique addition. The result generates at least $1B annually.
Link to the rest at The Bookseller