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Digital Book World 2016: Barnes & Noble

9 March 2016

From Shelf Awareness:

At Digital Book World yesterday, Fred Argir, who joined Barnes & Noble as chief digital officer in July, discussed the company’s digital initiatives, omnichannel marketing and Amazon’s bricks-and-mortar bookstores.

Argir described Amazon Books stores (one has opened in Seattle, Wash., and another will open in San Diego, Calif., this summer) as “small footprints,” featuring electronics and books. By contrast, he said, “the Barnes & Noble experience is something very unique”: larger box stores, with booksellers, places to get coffee and “have a family experience.” He continued: “We have digital content, we have digital devices, we have a website, we have a mobile experience, we have a store. As of right now, we think that’s the anchor that is paramount to the industry.”

. . . .

As for B&N.com, Argir said that the company had focused for several years on the “plumbing,” or behind-the-scenes improvements that customers don’t see, but is now is “looking at a complete redesign of the site.” He said that people will notice major changes in “the flow of the site,” including product pages, image sizes and content.

Link to the rest at Shelf Awareness

For PG, a Barnes & Noble store has not felt like “something very unique” since about 1999.

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13 Comments to “Digital Book World 2016: Barnes & Noble”

  1. So he’s admitting Amazon Books is more a bookstore than his own B&N is?

    “We have digital content, we have digital devices, we have a website, we have a mobile experience, we have a store. As of right now, we think that’s the anchor that is paramount to the industry.”

    Too bad that the store full of candles and towels is easier to access than their web to get to their digital content/devices. Maybe they should see how Amazon does it …

    • Let me fix that. “We have digital content, we have digital devices (that aren’t really as good as some others, okay), we have a REALLY CRAPPY WEBSITE WITH A CRAPPY SEARCH ENGINE, we have a limited mobile experience, since we’re not gonna let you read on the web on your PC/MAC/desktop/laptop/Chromebook, and we have a store that is increasingly using its space for non-book things.”

      They killed apps for PC/MAC and web reading. You can’t sideload. They are about to kill 3rd Party Nook apps.

      That sounds like retreat. Not forward momentum/innovation.

  2. How long will the remaining print-book customers beg B&N to return to stocking BOOKS, and fewer tchotchkes? I mean, come ON, man!

    And they’ve been promising a web site that works for — I dunno. A very long time. I don’t buy books there, so I don’t know whether it’s improved now, but I’m told that for a long time it’s been un-user-friendly.

  3. Blah, blah, blah…

    C’mon, you know he’s being paid to parrot the company line, no matter how absurd it is.

  4. How do the lyrics to that old song go? “Too much, too little, too late to ever start again…” or something like that.

  5. They launched a redesigned website last summer. I guess it did not go so well and it is time for a redesigned-redesigned website.
    http://diginomica.com/2015/06/29/can-barnes-noble-turn-the-page-with-revamped-ecommerce/

  6. Has anyone else noticed that every comment in today’s topics (at least the ones I’ve read) are missing their ‘i’s’?

  7. I had my say to Mr. B&N/”Win the Mobile Experience” here:
    http://www.digitalbookworld.com/2016/bn-cdo-fred-argir-we-must-win-the-mobile-experience/

  8. Desmond X Torres

    What? No West Wing fans? The episode was (I think) titled Galileo. In the pre-credit scene, CJ chewed out a NASA staffer’s writing for using the phrase ‘very unique’, pointing out that the definition of unique means one of a kind. How can something be very one of a kind? Hunh?

    C’mon gang!
    LOL

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