From Shelf Awareness:
At Digital Book World yesterday, Fred Argir, who joined Barnes & Noble as chief digital officer in July, discussed the company’s digital initiatives, omnichannel marketing and Amazon’s bricks-and-mortar bookstores.
Argir described Amazon Books stores (one has opened in Seattle, Wash., and another will open in San Diego, Calif., this summer) as “small footprints,” featuring electronics and books. By contrast, he said, “the Barnes & Noble experience is something very unique”: larger box stores, with booksellers, places to get coffee and “have a family experience.” He continued: “We have digital content, we have digital devices, we have a website, we have a mobile experience, we have a store. As of right now, we think that’s the anchor that is paramount to the industry.”
. . . .
As for B&N.com, Argir said that the company had focused for several years on the “plumbing,” or behind-the-scenes improvements that customers don’t see, but is now is “looking at a complete redesign of the site.” He said that people will notice major changes in “the flow of the site,” including product pages, image sizes and content.
Link to the rest at Shelf Awareness
For PG, a Barnes & Noble store has not felt like “something very unique” since about 1999.