From Digital Book World:
“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing ecosystem.
“I can’t get enough of television. I love Game of Thrones. These four firms are dragons,” Galloway explained. “When they’re smaller, they’re fine—you can throw rats at them. As they get bigger, they eat cities. It’s not a question of what businesses they’ll go into because it’s not if—it’s when.”
To prove his point, Galloway said Facebook has grown faster than any company, with more than 10 billion dollars in revenue.
“In 2010, I predicted Facebook would be the most important thing and I was wrong,” he continued. “But it will be. It will be more important than Buddha, Allah and the Kardashians.”
Victims of these companies are aplenty, but Galloway highlighted advertising companies and magazines specifically.
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“This is a zero-sum game right now,” he said, regarding the victims.
Galloway believes ad companies will still be around in the future, but a bad place to work at. Ad tech companies will be a great industry to work in, he contends, as long as you’re working for Facebook or Google. As for magazines, they will be “Facebooked.”
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“Amazon has changed the game like Game of Thrones [changed television]. It changed profits with vision and growth and put everyone in a box. Amazon says ‘We don’t need to be profitable, but we’ve convinced you that you do.’”
Link to the rest at Digital Book World