From The Washington Post:
Instagram users could soon notice something different in their feeds: Instead of showing users the most recent posts first, the mobile photo-sharing app says it will give higher priority to posts that each user is likely to care about most.
If that sounds familiar, it’s because that’s how Facebook decides what to show users of its online social network. Facebook Inc., which owns Instagram, has long used a complex formula to emphasize items it hopes will be “relevant” to each user, based on factors like whether the post came from a close friend or how the user responded to similar posts.
Instagram had previously acted more like rival Twitter, showing every post in reverse-chronological order. But as its audience has grown to more than 400 million users, Instagram says it’s become harder for users to keep up with the gusher of photos and videos posted by friends and other accounts they follow.
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The change comes as Instagram is also showing more commercial messages.
Link to the rest at The Washington Post
PG doesn’t think he’s alone in finding that Facebook’s “relevance” engine is more annoying than helpful. He certainly knows a number of authors who are less than enchanted with the change.
If Facebook and Instagram were primarily trying to please their users, they would offer the option of using the old or the new algorithm.