From The New York Times:
People already read James Patterson’s books — and in staggering numbers. Last year, he and his team of writers had 36 books land on the New York Times best-seller list. To date, he has published 156 books that have sold more than 325 million copies worldwide.
But Mr. Patterson is after an even bigger audience. He wants to sell books to people who have abandoned reading for television, video games, movies and social media.
So how do you sell books to somebody who doesn’t normally read?
Mr. Patterson’s plan: make them shorter, cheaper, more plot-driven and more widely available.
In June, Mr. Patterson will test that idea with BookShots, a new line of short and propulsive novels that cost less than $5 and can be read in a single sitting. Mr. Patterson will write some of the books himself, write some with others, and hand pick the rest. He aims to release two to four books a month through Little, Brown, his publisher. All of the titles will be shorter than 150 pages, the length of a novella.
Mr. Patterson said the books would be aimed at readers who might not want to invest their time in a 300- or 400-page novel. And he hopes they might even appeal to people who do not normally read at all. If it works, it could open up a big new market: According to a Pew Research Center survey released last fall, 27 percent of American adults said they had not read a book in the past year.
Link to the rest at The New York Times and thanks to J.A. for the tip.