Language and literature had been a soothing presence since childhood days for Gujarat-based Mahendra Sharma. He was a wordsmith even back then and known for his poetry, stories and essays. But the appetite to write more went on the backburner when he decided to pursue a diploma in computer engineering from Government Polytechnic Gandhinagar.
But, even after spending 17 years in the IT industry, Mahendra (37) was yet to have a fulfilling day. In 2014, he decided to finally do something about it and went on to explore his passion by combining literature, language and technology. This led him to start MatruBharti, a self-publishing platform, which publishes 15 to 20 ebooks per day in regional languages. The e-books are available in various categories, such as fiction, non-fiction, biographies, philosophy, motivational essays etc.
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Mahendra and Nilesh infused a seed capital of Rs 10 lakh and about Rs 40 lakh in three years to develop and market Matrubharti. They had faced multiple rejections from publishers who were of the view that the concept of ebook can harm the business of physical bookstores. For the first six months, they failed to get a single book from any publisher.
On digging deeper, they found the authors to be quite taken with MatruBharti’s concept, but they were not computer-literate. Initially, it took more than six days to publish a single e-book, because the operator had to transcribe the entire script into digital version. The same process took 15 days if the content was of a larger size. Today, MatruBharti publishes 300 ebooks per month.
MatruBharti accepts works in authors’ preferred language for publishing. Each ebook is typically 100 KB and takes 10 to 15 minutes to download.
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Mahendra explains that there are different payment slots: a minimum payment is given to authors having total downloads of 1,000 and above and the highest is given to authors having total downloads above 50,000.
The startup generates revenue by monetising Google Ads from free readers, subscription fee from premium users, and local ads from local businesses. MatruBharti is growing at a rate of 25 per cent month on month.
The app has seen 36,000 downloads so far with 32,000 active users and nine million screen viewers per month. “Our analytics show that our app has been used in 42 countries,” says Mahendra.