From author A J Dalton:
So, we’ve seen libraries and book shops close across the UK – apparently because people didn’t want hard copies anymore and e-books were cheaper. We’ve seen the undignified bun fight between Amazon and the main publishers – because book prices had been forced so low that publishers could no longer justify taking such a big cut from the pittance that authors were making. And we’ve seen an era of mega-mergers between publishers – as they sought to realise economies of scale and thereby continue to survive.
It was looking apocalyptically bad for publishing. But was the view of things described above the whole picture? Not really. The main problem has been the behaviour of the publishers – they have been victims of themselves in large part. Where other industries have survived changing markets (via innovation and changing themselves), publishing has only made an already bad situation worse. Let’s look at a few behaviours as examples…
- Publishers are more reluctant to ‘take a punt’ on authors these days. They don’t want new authors who have no established fan base. Seems sensible? It’s not. How can a genre evolve and remain relevant unless it’s through new blood? If a publisher publishes the same old names over and over, it will soon begin to see a decline. Look what’s happened to the book sales of scifi and horror. Dead. Why? Because no one would take on Necromancer’s Gambitby the young A J Dalton, a book that he was forced to self-publish, a book which proved to be the UK’s first new wave zombie book and which became the best-selling self-published title in the UK. The book was rejected by publishers as not being ‘squarely within the genre’ – the fact it was fresh and different was seen as a weakness!
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5. Publishers over-extend series. If a series does emerge as relatively successful, publishers then insist the series-author writes more and more titles in that series – it doesn’t matter how good the book is, it’ll sell anyway. Yes, in the short term it will, but in the longer term it’ll die a death. Look at the Joe Abercrombie Gollancz series (ending with The Red Country). Or the True Blood series, which ended up with 12 or 13 titles. At the same time, the publisher puts all its marketing resource, time and effort behind that one series, ignoring all the other authors, meaning that other stuff starts to fail, no matter how good it is.
6. Publishers aren’t even offering book advances anymore! Even established authors (like myself and Tom Lloyd) are being told that no advance on their next book will be paid (that or a derisory amount will be offered). Seems sensible of the publishers? Not really. If the author isn’t paid any money to live on while they write the next book, how can they actually write the book? They’re too busy doing other work, work that pays and therefore buys food. Many authors have given up. Some authors manage to keep writing, but it takes them far longer to write a book. And by the time they deliver the book, things have moved on and the book is no longer the game-changer that is required. The book gets rejected. Dead.
Link to the rest at Metaphysical Fantasy and thanks to Mike for the tip.
Here’s a link to A J Dalton’s books. If you like an author’s post, you can show your appreciation by checking out their books.