From Publishing Perspectives:
In recent years, Put Me in the Story, the line of personalized books for children, has been a huge hit for its publisher, Sourcebooks. What’s more, this trend has coincided with the surge in popularity of adult coloring books.
To that end, since the beginning of 2016, personalized adult coloring books have been responsible for a whopping 40 percent of Sourcebooks’s Put Me in the Story sales.
The two books the publisher currently has out, Keep Calm and Color On: For Stress Relief and Keep Calm and Color On: For Your Inner Creative, were released in the fall of 2015 and quickly gained attention from television shows, including “The View,” “Good Morning America” and “The Today Show.” Customers also responded positively, gifting the books to friends and family interested in creative ways to relax and de-stress.
For the team behind the 29-year-old Sourcebooks, this success has been a bit of a surprise. After all, it was one of Sourcebooks’s many experiments which, according to CEO Dominique Raccah, have an 80-percent overall failure rate. But several members of the Sourcebooks team had a genuine interest in adult coloring books and, for them, the project seemed like a fun one to take on.
“We thought people would really like them [adult coloring books] because they were something we wanted ourselves,” says Becca Smith, a publicity and marketing specialist at Sourcebooks. “We had a group of people in house who loved to color and bought coloring books.”
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The idea behind Sourcebooks’s adult coloring books is to let people be part of the creative process. As soon as customers go on the books’ product pages, they’re invited to “build” their book, which involves entering a personal dedication and name that will appear near inspirational quotes throughout the book.
“I think people are looking for an activity that’s creative but where they don’t have to be artistically gifted,” says Sourcebooks Editor Anna Michels.
Link to the rest at Digital Book World