From author Gene Doucette:
Sometimes we just want someone to tell us we’re pretty.
That’s the conclusion I’ve drawn after many conversations with different authors over the years regarding whether or not to self-publish. I’m talking about authors writing genre fiction, either with existing fan-bases (from fanfic or their indie books) or just starting from scratch. These are the writers who should be doing this themselves.
. . . .
For a lot of new authors, self-publishing looks riskier. Sure, it’s faster and potentially more lucrative, and yes, you have more creative control over the thing you end up publishing… but look at all the things on the other side of the aisle!
A real publisher will produce a well-edited, expertly designed book with a marketing team behind it. That’s a much better plan. And to get that kind of deal you’ve gotta get an agent to speak for you, one who can put the book into the right hands, negotiate a strong contract, and line up additional marketing opportunities. Why pass up the chance for that kind of career for a pie-in-the-sky self-publishing scheme?
The reason why, is that essentially nothing in the last paragraph is true. I’ll get into why I say that another time, because today what I really want to talk about is the authors who have all this laid out in front of them, generally agree with it, and then try to follow the traditional publishing route anyway.
How this happens is something that’s been bugging me for a while, but here’s what I think may be a factor: I think they want the right person to tell them they’re pretty.
. . . .
In traditional publishing, the people whose opinions matter are called agent, editor, or publisher, and it wasn’t so long ago that theirs was the only opinion that mattered, because if they didn’t think you were pretty, nobody else got an opportunity to weigh in.
That’s no longer true, because self-publishing doesn’t require the advance opinion of anyone in the traditional publishing industry.
This hasn’t stopped a lot of us from seeking that approval anyway, because somehow it means more if someone from a big publisher reads something of ours and declares it good.
Except I’m not so sure it should mean more.
Link to the rest at Gene Doucette
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