From author D.L. Orton at Query Shark Bait:
On March 1st, 2016 Amazon.com announced that Kindle ebooks would now be eligible for Amazon Giveaways, and the Indie Publishing (aka Self Publishing) World cautiously celebrated (i.e. we drank our morning coffee with a bit more zest.)
After running a handful of ebook giveaways (seven as of today), it turns out that the initial caution was warranted. If you’re an author, publisher, or book publicist planning to use Amazon Giveaways to get more ebooks into the hands of avid readers AND increase your Amazon sales ranking, set that coffee cup down and read on…
. . . .
[M]y Amazon Giveaway book sales had no effect on either “bestseller” list ranking: “Paid in Kindle Store” OR “Free in Kindle Store,” and ALL the websites that track book sales (including Amazon.com, Author Central, NovelRank.com, ebookTracker etc.) show NO sales reported for the giveaways.
Amazon does not address the sales ranking issue anywhere in their official How It Works for giveaways or in the FAQ, nor could I get a straight answer from KDP about WHY my sales were not being reported.
. . . .
Here’s what KDP Support (read the email) had to say about that:
1) Is this correct: NO book sales from giveaways show up on the dashboard “Units Ordered” until ALL OF THE BOOKS in the giveaway have been claimed? i.e. NONE of the books will show up until ALL of the books in the giveaway have been “redeemed”?
“1. Yes, that is correct.”
Link to the rest at Query Shark Bait
Here’s a link to D.L. Orton’s books. If you like an author’s post, you can show your appreciation by checking out their books.