Home » Amazon, Disruptive Innovation » Delivery Service Brings Groceries to Your Fridge When You’re Away

Delivery Service Brings Groceries to Your Fridge When You’re Away

31 May 2016

Not exactly about books, but certainly about ecommerce.

From The Wall Street Journal:

In Sweden, groceries and fresh food can be delivered in your absence and directly to where they belong: your kitchen and fridge.

A Scandinavian courier company, PostNord AB, and supermarket chain, ICA AB, are testing the new service with about 20 households in the Swedish capital, promising that messengers will remove their shoes and unpack online deliveries, even when customers are away.

The pioneering service hinges on a new add-on lock, which customers must install on their doors and which messengers can open with their smartphones. Made by Swedish startup Glue AB, the lock allows residents to decide remotely when to allow access to their homes.

Kiku Mlosch, a 29-year-old German product manager living in Stockholm who has agreed to help test the delivery system, said she enjoys not having to wait at home and isn’t too concerned about security.

“Maybe I wouldn’t lay out my diamond ring,” she said, adding, however, that other people, including a cleaning lady, have access to her home when she is absent. “It’s quite a controllable risk.”

. . . .

The Swedish experiment is part of a global race aimed at solving one of the main headaches facing retailers and logistics companies from Amazon.com Inc. to United Parcel Service Inc.: elusive customers. Without having to juggle the conflicting schedules of customers reluctant to sit at home, PostNord says it can organize more efficient delivery rounds and cut costs.

In-home, in-absentia delivery could help the logistics industry meet a continued surge in online commerce. This year, 8.6% of total retail sales world-wide will happen over the Internet, amounting to more than US$2 trillion in sales, according to digital marketing research firm eMarketer—a rise of 23% compared with 2015.

. . . .

“It eliminates failed delivery attempts, which usually cause lots of friction,” he said. The cost of failed deliveries of goods ordered online was estimated at £771 million (US$1.13 billion) for 2014 in the U.K. alone, according to IMRG, an online-retail association.

To get around the problem, the logistics industry has been mostly focusing on halfway solutions, such as collection points or lockers. But those aren’t suited for fresh-food deliveries, and force customers to take on the final leg of their orders, often causing frustration.

. . . .

At €249 (US$277), the Glue smart lock features a small electronic motor that is to be placed over the existing lock on the inside of the door. Users can hand out access passes, possibly limited to a particular time period, to visitors, family members or delivery people, through a smartphone application, while being updated on the exact position of the lock through built-in sensors.

Link to the rest at The Wall Street Journal (Link may expire)

Amazon, Disruptive Innovation

24 Comments to “Delivery Service Brings Groceries to Your Fridge When You’re Away”

  1. Ah, no thanks …

  2. Noooope. Random people shall not walk into my house. Nope nope nope.

    • the Other Diana

      This.

      How easy would it be for a hacker to break in and steal all your stuff?

      Or they forget to lock your house. Sorry-I watch the news. Bad things can and do happen.

      • Plus making it more of a hassle for you or anyone else to get in. A big no.

        • And when the gadget inevitably breaks. Or doesn’t get an update. Or it’s maker stops supporting it. Or there’s a ‘required’ update.

          Not to mention the fact that the person could just walk out with any number of OTHER valuable things.

  3. I’ve never been to Sweden, but I’ve heard that it is very safe over there. Maybe people might be more open to it there than here in the States?

    But I agree with the above commenters. I wouldn’t do it. I’m more worried about perverts than theft. People installing tiny cameras into bathrooms, bedrooms … oh, dear. I wonder if, given the technological advances of the past decade, paranoia is becoming more common (or more acceptable).

  4. Patricia Sierra

    In this case, it’s not a question of “What could possibly go wrong?” Rather, it’s “What could possibly go right?”

  5. When I was a wee lad, I lived in a house that had an insulated box built into the wall next to the side door. It was for the milkman.

    I could imagine a super-fridge that was built into a wall the same way – it could be stocked from the outside via a coded lock. Heck, what about a second stay-warm box in the wall that could be stocked the same way. Order dinner and it is waiting in the box.

    It could work for free-standing homes. Perhaps harder for apartment buildings.

    I could go for that.

    • That makes sense, and I’ve used something like that in a short story set in the future. But no, I do not want anyone else walking into my house and stocking my ‘fridge. I live in a high trust community, but even so, I could see a nosy neighbor following the delivery person, or one of the free-range dogs or cats strolling in.

      Besides, the delivery person would probably feel obligated to tidy the ‘fridge and I’d never find anything!

      • Reality Observer

        I’m in a high trust neighborhood myself – the driver just bangs on the front door and leaves the package there.

        I have never had one go missing (misplaced, yes, there are three roads right next to each other with the same name – just “place,” “circle,” and “street”). But the main “neighbor” and I are used to running around the corner every so often…

  6. I don’t want any stranger seeing the state my fridge is in. I’d be like one of those people that feels compelled to clean their house before the housecleaner comes.

  7. If they will keep the thing cleaned out, get rid of the old jar of pickles, and battle last week’s pizza, I welcome my magic grocery elves.

  8. Such a system works if the grocer ‘bot delivers the goods to the home drop box and the house spyder takes them from the drop box to the pantry or cooler. (I write science fiction.)

    • And what the scan tag your inside robot read that said it was a gallon of milk is really a fancy little bot that now has inside access to your home. (I write science fiction too.)

      • Reality Observer

        Hmmm. EMP device inside the drop box? (Kind of hard on your Kindle Nuke or whatever the next snazzy name is…)

      • Allen, Yeah, I got a story in which the drop box is used to gain access to the hero’s apartment.

        • Funny, mine has a ‘forced’ update on a ship’s sensor software allowing other ships to hide in plan sight if they’re sending out a little ‘I’m not here — you can’t see me’ code. (Which of course doesn’t bother the main character because he’s running software the update doesn’t handle. Doesn’t sound like anything happening in the here and now — does it? 😉 )

        • Y’all need to pass along the names of these stories 🙂

Sorry, the comment form is closed at this time.