From Chris Meadows via TeleRead:
At BookExpo America today, I took the chance to attend a panel given by Mark Lefebvre, Director of Kobo Writing Life, on common digital publishing pitfalls. Lefebvre addressed a number of common mistakes digital publishers make, and how Kobo could help avoid them.
The first such mistake had to do with cover design. Given that e-book cover art is typically viewed in much smaller thumbnail form, fine print isn’t going to work well. he showed examples of covers that had been optimized for mobile, with the author’s name in big letters at the top and the title slightly smaller below. This makes them clearly visible even when the image is thumbnailed.
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The second pitfall had to do with pricing. Lefebvre explained that many publishers price their e-books too high, in order to try to protect the windowing of their print prices. Hence, their e-books end up at the same price as or higher than the print version. This doesn’t play well with consumers, who tend to feel that much of the value of the book resides in the dead tree matter, though in actuality much more of it is in the content itself.
On the other hand, many independent publishers make the opposite mistake, and often undervalue their work—pricing it at 99 cents or otherwise too low. This tends to turn off many Kobo customers who’ve gotten burned by bargain-basement books that haven’t been very good—though pricing down to 99 cents on daily deals can be an exception.
One interesting point Lefebvre made regarding price is that, since Kobo is global, it sells in Canada, Australia, New Zealand, the UK, and elsewhere, in addition to the US. And customers in some of those regions—such as Australia and New Zealand—are used to paying more for e-books, so publishers can afford to price their e-books higher there.
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Another interesting note to come out of the talk was that Kobo’s arranged a partnership with fellow Rakuten-owned company Overdrive, to allow self-published authors to opt their Kobo books into Overdrive’s library e-book service. It plans to turn that option on within a few months.
Link to the rest at TeleRead