Barnes & Noble may not be trending as the most progressive or popular company out there, but as the last remaining national bookstore chain in America, one thing they are is tenacious. The company has recently taken that tenacity and started another business venture: prototype stores that merge bookstores and restaurant.
Barnes & Noble predicted in 2013 that they would be closing a sobering amount of stores, but they’ve actually closed fewer stores than planned and are now going to add restaurants to keep their doors open. This isn’t like the typical Starbucks’s we’re accustomed to seeing in their bookstores either, there will actually be no signs of scones or coffee, but a full service restaurant complete with wine. Yes, wine.
These hybrid book stores (with wine) will be available to consumers October ’16 with the first store located in Eastchester, NY. The rest of the stores will be rolled out at the end of the ’17 fiscal year, located in area’s including the Edina Galleria in Edina, MN, the Palladio in Folsom, CA, and at One Loudon in Loudon, VA. These areas were chosen because they contain a more upscale market with customers that might enjoy a book, a meal, and glass of wine at the same time.
In addition to outsmarting the competition, Barnes & Noble has to also capture the eye of a generation that are too busy with work, life, kids, or reading AG articles, to sit down and read a book.
Read the rest at The American Genius and thanks Dave for the tip.