From author Brian Keene via Cemetery Dance Online:
A decade ago, you could find my books in any bookstore. Indeed, most Borders and Barnes and Noble carried a few copies of each book in my backlist, thus creating a Brian Keene shelf, right next to Stephen King and Jack Ketchum. I can’t tell you how crucial this was to increasing my audience. If you’re a customer browsing the horror section (or even the alphabetical K section) your eyes are naturally going to be drawn to an entire row of books written by the same person, rather than a lone book by a lone author.
When myself, J.F. Gonzalez, Mary SanGiovanni, Bryan Smith, and others in our field killed Leisure/Dorchester to save the genre (and ourselves), those Brian Keene sections went away. Since then, readers have been unable to find my books in stores. That’s because many of the publishers I have since signed with—Deadite Press, Apex Book Company, Thunderstorm Books, etc.—don’t have distribution into those stores. And that’s okay. In truth, I make more money from Deadite than I ever made from Leisure (and I was one of Leisure’s top-paid authors) because of Deadite’s distribution. They sell directly to readers and through Amazon, which means I get paid every month, rather than waiting ninety days or more for the bookstore chains to pay them. And since they are selling their books to readers at full price, rather than at a discount for the bookstores, I get paid a much bigger cut of the cover price.
And that’s the way it has been for many years now, starting with the publication of my first post-Leisure novel, Entombed. I’ve released a dozen plus books since then, and none of them have been available in bookstores. Based on my sales and social media imprint, I had assumed all this time that my former bookstore readers had followed along with me, and were now buying those books via Amazon or on Kindle.
But I was wrong.
Yes, my post-Leisure sales stayed the same (and even increased, somewhat). But it wasn’t older readers following me into the brave new digital publishing landscape. It was newer, younger readers discovering me for the first time. Many older readers hadn’t followed me at all, because they were unaware I had continued writing and publishing.
. . . .
I saw the same dynamics in play the next night at The Poisoned Pen in Phoenix. A standing-room only crowd showed up to see Stephen Coonts, Ben Coes, Weston Ochse, and myself. Half the crowd were over the age of forty, and happy to see me apparently writing novels again. The other half were under thirty-five, and happy that I had never stopped writing novels.
Link to the rest at Cemetery Dance Online
Here’s a link to Brian Keene’s books. If you like an author’s post, you can show your appreciation by checking out their books.
PG says if typical bookstore customers are becoming older and older, there’s another nail in the coffin of the way things used to be.
In all the data PG has read about the publishing industry, he doesn’t remember seeing any reports comparing the average ages of bookstore and online book purchasers.