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Costco Could Pay $5.5 Million for Selling Fake Tiffany Rings

5 October 2016

Speaking of Costco.

From The New York Times:

Costco Wholesale Corp should hand over $5.5 million to compensate Tiffany & Co for selling counterfeit Tiffany diamond engagement rings, a federal jury said on Thursday.

. . . .

The trial, which began on Sept. 20, was aimed at determining the amount in total damages that Costco is liable for, after U.S. District Judge Laura Taylor Swain ruled last year that Costco had willfully infringed Tiffany’s trademark by selling rings bearing the luxury retailer’s name.

. . . .

Costco had also argued that Tiffany’s trademarks were invalid because they sought t[o] prevent others from using the word “Tiffany” as a generic description of a type of ring setting.

But Swain rejected that argument and said Costco confused consumers by using the word Tiffany in display case signs.

She said Costco’s jewelry buyers had asked vendors to copy Tiffany designs, and that evidence showed Costco employees were aware of customer confusion but did nothing to remedy it.

Link to the rest at The New York Times

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3 Comments to “Costco Could Pay $5.5 Million for Selling Fake Tiffany Rings”

  1. When I saw the Tiffany rings in Costco, I told my wife they couldn’t be real, but Costco was also too smart to sell fakes.

    So, I guess I have a 50% accuracy record.

  2. Oh Costco. Why do this? Just say, “Tiffany Style” and avoid acting like sleazeballs. Please.

  3. If it sounds too good to be true… 🙂

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