From author and TPV regular John Ellsworth:
Maybe Amazon changed the game this Fall and maybe it didn’t. Opinions are rampant. But this much I know, something has changed for me. At first I was frightened then angry and finally accepting. Now I’m on the other end, where I’m looking for steps I can take to reclaim what I had going before Amazon tweaked. Here’s what I’ve come up with so far.
Maybe there’s a common denominator among us. Maybe there’s a key reason or two we’re not selling as much as we’d like. I’m not talking about getting picked up by APub or suddenly scoring a 7 figure trad deal. I’m talking about growing organic sales (word of mouth, “also bys” in back of books, mailing lists, etc) in the tried and proven way. The question I have is this: are those tried and proven ways still working for you? Some things I might do better to increase my sales:
1. Build my mailing list.
Action: I’m using Instafreebie right now and getting 10 or 15 signups a day. Not nearly as many as I’d like. How can I increase this?
Facebook: Not sure this even works anymore. It seems like I can spend $150 per day and sell 50 books or spend $0 per day and sell 50 books.
AMS: Almost useless for me. I don’t seem to have the grasp of it I need and I’m not finding good information on how to make it work.
Bookbub PPC: I have no way of telling whether I’m getting ROI that justifies. There is no data coming back.
Bookbub Deals: My last freebie giveaway on Tgiving day was a bust of sorts. Gave away maybe 25K books. The one before, in August, I gave away 57K. Still, that series is selling better than before the BB.
Action: as soon as BB denies my latest offering, I turn right around and try another deal. I change covers if a book keeps getting turned down over and over and I tell them so in the comments (optional) section of the deal application. This has worked for me.
Adwords: Does anyone really buy books from Adwords? I’m trying it but need to check figures and Express has no CPC like regular Adwords (tell me if this is wrong).
. . . .
4. Elevate to the niche above me. Right now my niche is thrillers > legal. What if I elevate my genre to just “thrillers”? Does this increase my market size? All it would take is to write not from the lawyer/courtroom angle and, presto, I’m writing “thrillers.” I believe I’ll be trying this in 2017 and see if my mailing list supports it. If not, I might need a new mailing list….
Link to the rest at John Ellsworth
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