From The Los Angeles Times:
This year, publishing needs a hit.
Not that 2016 was bad; it was fine. Books sales basically held steady — down a little here, up some there — for the most recent period for which we have numbers, from January to July. Although the Assn. of American Publishers wants to crow about the fact that books for children and teens were up quite a bit, overall, trade books sales were down 0.4% in 2016 from the same period in 2015.
Which isn’t terrible. But it isn’t good, or at least, not good enough.
What publishing needs is one book, one big book, that comes out of nowhere and takes America by storm. You know what I mean: You hear people talking about it in line at the grocery store. Your grandmother asks if you’ve read it and the same day your college roommate does. It’s the book you see people reading on subways and on planes, that you hear about on the radio and on TV talk shows, that seems to be everywhere at once.
. . . .
In 2015, that book was “The Girl on the Train.” In 2012, it was “Gone Girl.” Before that came “The Girl With the Dragon Tattoo,” “The Girl Who Played With Fire” and “The Girl Who Kicked the Hornet’s Nest” (2008, 2009 and 2010, respectively).
Girls, girls, girls!
. . . .
The piling on once a book gets mega-successful may be dismaying from a creative standpoint, but from a business perspective it makes sense: The big hits are impossible to predict.
Link to the rest at The Los Angeles Times