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Walmart Reduces Free 2-Day Shipping Requirements

31 January 2017

From PC Magazine:

Starting today, Walmart customers can get free two-day shipping with a minimum purchase of $35 from today.

The new offer covers popular merchandise like baby necessities, pet items, personal care, electronics, food, household essentials, health, and beauty products.
It also reduces the minimum purchase requirement from $50 to $35, ensuring more people can take advantage of the promotion. Shoppers, meanwhile, do not need a ShippingPass membership—the company’s $49-per-year Amazon Prime-like service that promises free, unlimited two-day shipping on all Walmart.com orders.

“In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it,” Marc Lore, president and CEO of Walmart US eCommerce, said in a statement. “Two-day free shipping is the first of many moves we will be making to enhance the customer experience and accelerate growth.”

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The world’s largest retailer, meanwhile, in August announced its acquisition of e-commerce company Jet.com for $3 billion—an effort it hopes will improve its website and woo millennials.

Link to the rest at PC Magazine and thanks to Felix for the tip.