From The Millions:
In 2008, Anheuser-Busch ran a series of perplexing ads extolling Bud Light’s “drinkability.” What could it mean to say that a beer is able to be drunk? That it won’t kill you? That it does not taste completely terrible? That it is liquid, and so will run down your throat so long as you remain at least vaguely upright? “Bud Light keeps it coming.” Under most conceivable interpretations, “drinkable” seems insulting: this beer is not good, merely drinkable.
. . . .
I have been reminded of these Bud Light ads repeatedly since when perusing, of all things, book reviews, where “readable” has risen to become the preeminent adjective of praise. Donna Tartt’s The Goldfinch: “brilliantly readable.” Jonathan Franzen’s Purity: “Superbly readable.” The Girl on the Train, Room, The Martian, Gone Girl: “compulsively readable”
. . . .
A micro-history of cultural gatekeeping: once told by the censors what we may read, then by critics what we should, we are now told merely what we can read. What could it mean to say that a novel is able to be read? Composed of words that you can pass your eyes over one after another and comprehend? “Readable,” like “drinkable,” seems almost an insult: this book isn’t good, but you’ll be able to finish it. Readable books are full of familiar characters, familiar plots, and most especially familiar sentences. They are built up out of constituent commonplaces and clichés that one only has to skim in order to process.
. . . .
“Readable” has become the chosen term of praise in our times precisely because so many of us find ourselves unable to concentrate as we once could or still aspire to. But to praise readability is to embrace the vicious feedback loop that our culture now finds itself in. Short on concentration, we give ourselves over to streams of content that further atrophy our reserves of attention. Soon a 1,000-word polemic seems too long to drag oneself through, and we resort to skimming. So websites post yet shorter articles, even warn you how many minutes they will take to read (rarely double digits; will they soon warn us how long one takes to skim?).
. . . .
Readable fiction is not the problem; rather, “readable” as a — especially as our highest — term of praise is. Readability tells one precisely nothing about the quality of a novel. There are good and bad readable books; high, low, and most definitely middlebrow ones.
Link to the rest at The Millions
PG finds books about the Ottoman Empire readable. YMMV.