From the Draft2Digital blog:
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to pay directly for cover design, layout, or distribution—though ultimately the cost of these services is factored into the royalty deal between the author and the publisher.
Having those expenses covered up front can be one advantage of going traditional. But as an independent author, all those expenses and more may fall on your shoulders alone. In this two-part series, we’ll look at some of the expenses and overhead you’ll take on for your indie author business, and those you should avoid.
First, The Unavoidable
Death. Taxes. Overhead for your author career. There are some things you just can’t avoid.
Author overhead can be a bit tricky, though, when it comes to the ‘unavoidable.’ Because for the most part, there really are no barriers to entry in this business. Anyone with access to a public library’s internet connection can write and publish for free. Whether that book becomes a success, however, comes down to pure luck unless there is an investment on the part of the author.
A good rule of thumb when it comes to a successful author business is to accept that there will always be a cost to pay. You may pay that in dollars, as we’re discussing here. Or you may pay it in time—whether that means taking the time to do all the work yourself, or enduring the time it takes for your book to reach an audience without any investment on your part. One way or another, Overhead takes her due.
In that sense, it’s easier to just think of any money you spend as a shortcut for time. If you can pay for services to be rendered, you’ll save both the time to do the work yourself and the time spent waiting for readers to look past the flaws of your book and give it a chance. Overhead may be unavoidable, but it doesn’t have to be a burden.
. . . .
It’s true, you can edit your work yourself. Particularly if you are skilled at copyediting—finding typos, grammar gaffs, and logical omissions in writing. If you are meticulous enough, you can certainly find and fix any errors that appear in your work.
That’s good news for many authors, who pride themselves on being savvy perfectionists. But the truth is even the keenest editing eyes among us have trouble objectively reviewing their own work.
Editing your own book can save you a few hundred dollars, but what it doesn’t save you is time. The fact is, when you edit your own work you spend more time reading and rereading and re-rereading. It can slow down the release of your book by weeks or even months. This is due to a bit of hardwiring in the human brain.
Humans are wired to look for shortcuts. Think of stereotypes: If I say ‘doctor’ or ‘nurse,’ there’s a very good chance you pictured a man first and a woman second. Never mind the fact that in our much more enlightened age women can be doctors and men can be nurses. There’s a pre-wired pattern (learned from years of cognitive bias) that makes you fall back on a stereotype in the absence of any other evidence. The stereotype is a shortcut for you brain, so that it doesn’t have to work as hard to create a mental image.
. . . .
The way this impacts our editing is simple: We wrote what we wrote, and we know what we meant.
When we’re reading our own work again (and again, and again) we’re often seeing our intention rather than the actual words on the page. This is how you can read the same sentence a dozen times and never realize you left out a “the” or even a noun or a verb. You have a built-in expectation of those words being there—your brain is biased to expect them so the sentence will make logical sense. As you read, your brain fires up its shortcut and inserts the missing words into the flow, even though they do not appear on the page.
Link to the rest at Draft2Digital and thanks to Alexis for the tip.