Creativity is highly prized in Western society—much touted by cultures that claim to value individualism and the entrepreneurial spirit. But scratch beneath the surface, and it turns out that a lot of schools and businesses aren’t actually all that excited about bold new ideas. By and large, we tend to be threatened by creativity—and eager to shut it down.
The problem begins with education. We know that teachers say creativity is important. But research shows that many teachers define creativity as a skill that’s mainly associated with the arts—thereby downplaying the essential role that creativity plays in everything from math and science to argumentative writing and sports. Furthermore, teachers routinely label creative students as “disruptive,” treating outside-the-box thinking not as a strength but as a problem to be dealt with. So it should be no surprise that independent studies with thousands of participants, in the US and elsewhere, have confirmed that millennials are less motivated to elaborate on creative ideas, and more anxious about embracing them, than prior generations. Recent data show that millennials are also less likely to start new businesses—a trend that has contributed to the lowest number of US startups since the 1970s.
The same pattern holds true in business. IBM recently asked 1,500 executives which leadership characteristics they most desired in employees. The number one trait: You guessed it, creativity. But the same study noted that more than 50% of executives said they struggled with, and felt unprepared to recognize and embrace, creative solutions. Study after study shows that new ideas are chronically rejected at many companies, even businesses that say they want more innovation.
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The upshot is that we are in an ongoing war against creativity, yet we are loathe to admit it. Our negative feelings about unusual ideas are a knee-jerk reaction; we may not even be aware that we’re having them.
Link to the rest at Quartz
PG has had a group of Google Alerts running ever since he learned about the service several years ago.
A couple of those alerts are designed to pick up interesting stories about creativity. Over time, PG has noted the largest groups of news reports, etc., that talk about creativity tend to be centered on public education and municipal government stories.
Without demeaning anyone who works in those two areas, PG doesn’t associate big-time creativity with either endeavor. Both arenas tend to be dominated by bureaucracies which are difficult to move from their habitual ways of doing things (and are also constrained by a thicket of laws).