We’ve had a lot to say on the subject of one-star reviews over the last few years. Consumers have used them to protest practices they didn’t like, be they windowing the publication of an ebook, applying unfriendly DRM to video games, or even double-dipping on Lord of the Rings DVD releases.
Beyond that, organized rating or voting campaigns have become a favorite tool for online activists, be they Gamergaters who want to smear the works of feminists whom they loathe (or feminist movies like the Paul Feig Ghostbusters remake), Sad or Rabid Puppies who want to influence or trash the Hugo Awards respectively, Greenpeace downrating Amazon’s Fire phone, or even the wags who tried to force a British government agency to name its newest research vessel “Boaty McBoatface.”
The Hollywood Reporter has the story of the latest such incident to make the news. The Promise, a movie about the controversial Armenian genocide during World War I, has seen its Internet Movie Database listing receive 100,000 1-star votes as the result of a campaign by those who would deny there was a genocide at all. IMDB has said that there’s not a lot they can do, and even with the filmmakers organizing their own campaign to vote the movie back up, it’s still only ranked at 5 stars on IMDB (4.2 when the article was written).
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Given how much has already been said about the added difficulty of discovering new works online, activists gaming the ratings for ideological reasons is not going to make it any easier. In the end, it’s going to be up to sites that allow review rankings to figure out their own way of dealing with this issue.
Link to the rest at TeleRead
A question occurred to PG while he was reading the OP.
Has any author who is the target of organized negative review campaigns ever inserted an explanation of what’s happening with his/her reviews in the book’s description? Something like, “A group calling itself Friends of Dogs has organized a protest against my books because they portray cats in a positive manner. Many of the one-star reviews of my books are part of that protest.”
On the one hand, it might help potential readers understand that some of the reviews are not really about the book’s content. On the other hand, it might spur protesters to even more extreme actions.