Why does it seem like lately the heavens are raining down hundreds of brand spanking new bestselling authors? They’re everywhere, man, like, it’s contagious and we need a vaccine. New York Times, USA Today, heck, it’s no big deal anymore, thanks to a handful of individuals who have figured out how to make a ton of cash and inflate sales numbers to shoot 20+ author box sets onto the lists. (Yes, you read that correctly; 20 books from 20 authors in one massive box set). Has anyone ever heard of the authors in these mega-sets? Do they ever go on to sell any other books after “getting letters”? A few shining stars have emerged, but for the most past, the answer is no.
According to one box set Organizer, Amazon assures her that everyone at Amazon is perfectly fine with her methods, and the way she tells it, Amazon’s in her pocket with this gig, and Amazon has no problem with authors gifting thousands of copies of books to readers who then use those gift book credits to purchase the box set, making it look like a legitimate sale. We’re not talking about chump change here, either, folks. The “buy-in” for these box sets is anywhere from $500 -$2000 per author. At 20+ authors per sets, the Organizer is collecting between $10,000 – $40,000 per set, and self-reports 8 sets have made the lists (out of dozens of sets managed). Not counting the sets that did not make lists, 8 box sets have raked in $80,000 – $320,000. Even more disturbing, the same Organizer says that she spoke with PayPal and PayPal is fine with her methods of asking authors to pay her thousands of dollars of business transactions via “friends & family” transfers (which PayPal does not report to the IRS as taxable income and are not covered by PayPal Buyer Protection), or even worse, Amazon Gift Cards so that customers can not get a refund via PayPal dispute, which has happened multiple times to the Organizer.
Link to the rest at InsideIndie.weebly.com
PG doesn’t know any of the backstory on this and he hasn’t consulted any of the relevant terms of service, but he will point out that, when everybody is a bestselling author, the marketing benefits from such claims decline substantially in value.