From Publishers Weekly:
Amazon has long featured bestseller lists track sales ranking by the hour, but what the e-commerce giant has lacked is a weekly list. That changed this week with the launch of Amazon Charts, a new feature that will include not only the top 20 bestsellers at the retailer in both fiction and nonfiction, but also the 20 most read books in both categories. Adult books and children’s books will be included on the lists.
The “most sold” chart will rank bestsellers based on aggregated sales (including pre-orders), as well as books borrowed. Sales will be based on activity from all of Amazon’s platforms (Amazon.com, Audible.com, and Amazon Books), and across all formats (print, digital, digital audio and books read through Amazon’s subscription services).
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The “most read” list will be based on titles read, or listened to, via Kindle devices and Audible. Naggar thinks that feature will reflect “what is going on in the zeitgeist” more than Amazon’s lists based solely on sales.
Both lists will be unconventional. There is a buy button on each bestseller, as well as an icon that lets readers view a few pages of the book (via the company’s Kindle Instant Preview technology). Other features are intended to provide fun insights into the books on the list; Amazon, for example, will tag books as that its data indicates were “unputdownable.”
Link to the rest at Publishers Weekly
PW is pretty low-key — “both lists will be unconventional” — about something that PG thinks will upend tradpub bestseller metrics.
From a practical standpoint, which list will drive the most sales – NYT or Amazon’s? PG suggests the list that is seen by the most people will drive the most sales.
According to Statista, on average, 183 million users have visited Amazon’s websites per month in 2017. According to SimilarWeb, during the last six months, Amazon had 2.2 billion visits (visits, not visitors). Amazon doesn’t report the number of worldwide active customer accounts any more, but, in 2015, that number was over 300 million.
And, finally, 80% of all US Amazon customers purchase something from Amazon at least once per month.
According to CNN, the “Trump Bump” powered a big increase in New York Times subscribers during Q4 of 2016 and Q1 of 2017, bumping digital and print subscriptions past 3 million.
Fortune has a different take:
Amazon is creating its own version of the New York Times bestseller list.
The e-commerce giant debuted a new formula on Thursday for ranking books sold on its site called Amazon Charts. The new list, which will be updated weekly, will track the top 20 most sold on the site and the most read books.
Link to the rest at Fortune
Deadline Hollywood is even more enthusiastic:
Amazon Takes On New York Times Bestseller List As Standard For Book Success
Amazon continues to disrupt the publishing industry. After changing the way books are consumed — and pushing out brick-and-mortar booksellers in the process — the online goliath is now taking on The New York Times Bestseller List, forever been the standard of success for authors and publishers.
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Things have never been cordial between Amazon and The New York Times Bestseller List. The latter uses its own algorithm that insiders say excludes books that Amazon publishes on its own imprint because they are not sold in bookstores. Amazon has the ability not only to know how many books are sold online, but how many are actually read.
Link to the rest at Deadline Hollywood
PG suspects the NYT bestseller lists will continue to be authoritative in Manhattan while Amazon Charts will be the go-to lists for the rest of the world.