From Overdrive Blogs:
Last year, a record 49 different OverDrive digital library collections hit one million checkouts and we’re excited to announce that it looks like, once again, a new benchmark will be set. Records are meant to be broken, after all. In 2015, the number of library systems hitting one million checkouts was 33 and two years later we’re within range of doubling that amount. When we reached the end of June, 60 digital collections had surpassed 500,000+ circulations and another ten are just off that pace. In fact, 15 of them have already passed the one million checkout threshold.
The Million Checkout milestone is both a great achievement and a marketing tool for our library partners. Many libraries boost their marketing efforts during the holidays to promote the service and reach that goal. Neighboring libraries have even created friendly competitions to see who can circulate the most eBooks, audiobooks and other digital content. These events often spark inspiration for other libraries to say, “Next year that will be us!” While we love this gumption to plan for next year, there’s still time to reach new heights in 2017.
Link to the rest at Overdrive Blogs