From Digital Book World:
Writing is not the same as publishing. That may seem obvious to most. But picture a young author with a lot to say – This person writes and writes, day after day. Amasses a seven-foot-tall stack of words on paper. This person then thinks everyone would love to read what they wrote.
Why not? They enjoyed writing it. They know it’s good. They send one of their stories off to a publishing house – maybe two. Okay, they send it off to five dozen.
And the answers come back: Not a chance in H. E. double hockey sticks!
Our author is crushed, heartbroken. Vows to never write again!
Quick show of hands – How many authors approach their writing careers in the same way?
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1. You’ve spent hours writing your manuscript – now what?
After writing your manuscript for more hours than you can count, you’re not finished. Now it’s time to invest in a Manuscript Overview. What’s that? It’s a process whereby you send your work off to a trusted, experienced editor. They read your work and give you professional, genre-specific feedback: tell you what’s good, what needs work, if your manuscript is ready to publish. It can be painful – but it’s a necessary step on the road to publishing. A roadmap to make your work more successful in the marketplace. It’s to your advantage.
2. You’re tooling around on social media – time to get real.
At the same time as the Manuscript Overview is going on, begin strengthening your on-line presence through interactive social media. These days, even Fiction authors need a platform. Facebook is still a good way to do this, so is Instagram. Whatever you do, invite your community into a relationship. The thing to remember is publishers are looking for authors who already have a following that can be motivated to purchase books.
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6. Say cheese! Get a professional author photo.
What’s needed is a high-res, professional photo to place on your book, stick on your business cards, add to your sell sheets… get the picture?
Link to the rest at Digital Book World