Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism?
Brain: Uhhh, no?
Gut: TOO LATE, DOIN’ IT, HERE WE GOOOO!!!!
As a content creator, I don’t really care about data.
There. I said it.
Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence by saying, “but I’m working hard to improve my analytical chops.”
But the truth is, I’m really not.
Instead, I’m working hard to improve my creative chops. It’s what I love. It’s what I was put on this earth to do. I aspire to create things that make you feel stuff and think stuff and want to spend more time with more of that stuff.
Now, I’m no fool. I know I’ll look far better if I claim that I’m data-driven. After all, I’ve worked for online startups and tech companies my entire career. We’re the crowd responsible for the data-first ways currently permeating even the most analytics-agnostic fields.
I know I’m supposed to say I care a ton about data. But, well … I just don’t.
. . . .
Here’s the thing: I’m not alone in feeling this way about data. There are others like me, others who create content for a living — damn good content at that — and we don’t really think about data all that much. We’re walking among you right now, working on your teams, attending your meetings, nodding at our CMOs who shout of MQLs and monthly lead-gen metrics.
We pretend to care. But we don’t really care.
We really care about our craft. We really care about what our intuition is urging us to try. We really care about making things others like — nay, love. And as it just so happens, this is the skill that many businesses are starting to realize they need but can’t often find.
Link to the rest at Medium
PG notes that Content Creator is one of the many jobs that didn’t exist when he was a little squirt.