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What’s the best time to publish your book?

9 July 2017

From Bookbaby Blog:

Q: What’s the best time to publish your book?
A: Now!

Here’s a little-known fact for aspiring self-published authors: The holiday season is not the prime selling time for new, self-published authors.

Think about it: Established authors target holiday sales’ periods because it’s a safe, easy gift choice for a lot of folks. The same can’t be said for most self-published authors. These relatively unknown authors’ books need to stand out and attract the interest of potential readers. This kind of discovery and browsing usually doesn’t take place in the hectic holiday time frame. As a result, they’re often disappointed with holiday sales efforts.

So when is “prime time” for new authors to release their book? Just about any other time than the holidays, starting with the beginning of the year. People are going to have more time to spend reading during the cold winter months, and it’s a fact that book sales soar during January and February. Thousands of new eReaders and gift cards given during the holidays need content; there’s no reason why it can’t be your book!

Many authors think the enrtie first half of the year is a perfect time to launch and promote self-published books because of another major book-buying season that happens during that time. Do you know what the biggest selling season is for books? Fair warning: It’s probably not what you’re thinking.

Most people will say: Christmas. Sure, the holiday season is important for every retailer, including book merchants. But they would be wrong.

The summer time reading season is the top selling season for books. There are over $3.4 billion in sales over the long hot summer, according to industry sources, compared to about $2.9 billion spent for holiday gift giving.

Link to the rest at Bookbaby Blog

Advertising-Promotion-Marketing, Self-Publishing

7 Comments to “What’s the best time to publish your book?”

  1. Working on it, just got it back from proofing and editing, now for the cover!

  2. My all-time top sales month was in May, after a new release. As long as people are in the mood to read, any time is the right time to publish.

  3. I must be doing something wrong, because my slowest selling months are the summer months, and my royalty income consistently reflects that from year to year. My best selling months are my release months. Granted, I’m not a new self publisher, so maybe that’s why my results regarding the summer month sales are the exact opposite of what the article is stating, but I was very surprised to see that. It may be the experience of other SPers that summer is the top selling season, but it’s definitely not mine.

    • That’s what I’ve seen too, Grace. Summer is sloooow, and I’m pure indie. Fall picks up, December is good, January is good, February tapers off, March varies all over the place, and then even new release sales taper off in May into June, with things creeping along until October. I write sci-fi and alt-history. There have been better years and worse years since I started in Dec 2012, but the pattern is pretty consistent.

  4. I know from bitter experience that pre-Christmas is NOT a good time to run a launch. Especially for a relative unknown. Especially for an ebook.

    Even assuming that people buy books as gifts for Christmas, they can’t exactly stuff an ebook in that stocking. That said, I’ve no idea when the best time would be. Here in Australia, summer is for bbqs, sport and the beach. Maybe winter…:(

  5. Thanks, PG. This was an informative post to read. Didn’t know the general topic schedule in trad pub.

  6. I’ll attest to this, my biggest success happened May through August 2015.

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