Adobe makes some of the most complex software available for personal computers.
PG is familiar with Photoshop and Lightroom and has used them regularly for several years, but is convinced that he and 99.9% of the users of each program don’t utilize more than 5% of the features Adobe has baked into the programs.
Adobe has recently announced Adobe Spark. Spark is focused on the creation of attractive social media graphics. It is a very unusual product for Adobe because:
- Spark is easy to use; and
- Spark is free (at least for now and maybe forever)
PG is not a big social media guy, but, over the past few months, he has been doing some work in that area for projects unrelated to TPV.
Here is a Spark graphic that PG created in a format suitable for Instagram:
And here’s the same graphic sized for a Facebook post:
And for a Twitter graphic:
And for a Pinterest pin:
Changing the formats for various social media platforms was usually accomplished by a single click to choose the social media format. On a couple of occasions, PG tweaked the placement and size of the subhead. In each case, the tweaks took less than 20 seconds.
Spark also permits you to change the look of a message very quickly. Here’s a new look with the same copy that required about 30 seconds:
You can also cycle through a lot of different layouts/text looks quickly.
Here’s another take on the original ad:
And here are some quick changes in text treatments using the ad above:
Or, in about 60 seconds, you can change the background photo, layout and color palette:
You can also use Spark to create cool web stories and videos. That’s a touch more complex than social media, but still much easier than with other tools PG has tried.
If you want to try out Spark (remember, it’s free), here’s a link.