Adobe Spark

8 August 2017

Adobe makes some of the most complex software available for personal computers.

PG is familiar with Photoshop and Lightroom and has used them regularly for several years, but is convinced that he and 99.9% of the users of each program don’t utilize more than 5% of the features Adobe has baked into the programs.

Adobe has recently announced Adobe Spark. Spark is focused on the creation of attractive social media graphics. It is a very unusual product for Adobe because:

  1. Spark is easy to use; and
  2. Spark is free (at least for now and maybe forever)

PG is not a big social media guy, but, over the past few months, he has been doing some work in that area for projects unrelated to TPV.

Here is a Spark graphic that PG created in a format suitable for Instagram:

And here’s the same graphic sized for a Facebook post:

And for a Twitter graphic:

And for a Pinterest pin:

Changing the formats for various social media platforms was usually accomplished by a single click to choose the social media format. On a couple of occasions, PG tweaked the placement and size of the subhead. In each case, the tweaks took less than 20 seconds.

Spark also permits you to change the look of a message very quickly. Here’s a new look with the same copy that required about 30 seconds:

You can also cycle through a lot of different layouts/text looks quickly.

Here’s another take on the original ad:

And here are some quick changes in text treatments using the ad above:


Or, in about 60 seconds, you can change the background photo, layout and color palette:


You can also use Spark to create cool web stories and videos. That’s a touch more complex than social media, but still much easier than with other tools PG has tried.

If you want to try out Spark (remember, it’s free), here’s a link.

Advertising-Promotion-Marketing, Social Media

23 Comments to “Adobe Spark”

  1. Wow. As a web manager since the late 90s, just–wow. That’s going to make my FB ad campaign a LOT easier. Thanks, PG!

  2. Come ON, man! Comic Sans? You were just jinking around with it, right? Right?

    • The issue in that ad isn’t the Comic Sans, which is a perfectly legitimate font and is used correctly in that particular ad. The issue is using sans serif and serif fonts in the same ad. You should stick with one or the other.

      Also, the background on the letters should be an even box. I’m not fond of using letter shading to create uneven backgrounds.

      The hate for Comic Sans puzzles me. It always has and it always will.

    • It was definitely a jink, Deb, and the uneven box tweaked my OCD, Meryl, but I was emphasizing speed.

  3. Is it easier than Canva?

    And suddenly wanna buy light bulbs….

    • I’ve used Canva, Miritka, and like it, but I like Spark better because it works faster for me.

      Among other things, you can change color palettes very quickly with Spark for an entirely new look. Ditto for fonts and layouts.

  4. Thanks for the tip! As a professional designer I probably still only use about 50% of what Adobe bakes in to their software and for a lot of things it’s overkill. This looks like great software for a specialized design need.

  5. Oh, I was just funning around. I still use Comic Sans, just not publicly.

  6. I hate to be a party pooper here, PG, but you can’t buy those sorts of lightbulbs anymore, can you?

    • You still can (and that one was an LED). I think they’re going to stop ‘making’ them, but it’ll be years (or decades) before they become ‘hard to find’.

      When we moved into our ‘new home’ in ’70 I remember dad having to replace a lot of bulbs. The bedroom ceilings got a pair of 75’s, but there were swag lamps for added light for reading. When ceiling fans came out most held four 60 watt bulbs, which got replaced with those coiled tube florescent bulbs until the LEDs came down in price.

      This ‘ad’ had reminded me of a conversation with one of my brothers that doesn’t think these new LEDs are as good at putting out light as the old incandescent ones. I had to point out that the room seemed brighter now than when we were kids, and with four ’40 watt’ LEDs I was only using 22 watts instead of 150 …

      As far as Adobe? Just so long as they didn’t reuse any of their bug-riddled software from flash …

      • @ Anonymous

        People confuse watts with lumens. They don’t measure the same things and are not necessarily congruent.

    • You just have to knock twice then, when challenged, say “Joe sent me.”

    • As with so many things, you have to know the right people, Dave. 🙂

    • Ashe Elton Parker

      I got a 4-pack at my local grocery just a couple months ago. Yes, they are still around.

  7. Al the Great and Powerful

    I once swapped a whole archaeological report to Comic Sans (70-odd pages plus 6 pages of references and 2 appendices, about 100 pages all told). The cover was jarring, because bold capitalized Times New Roman is nothing like bold capitalized Comic Sans, but the body of the report was fine, just on the edge of the uncanny valley.

    I did it as a poke at a report author who kept trying to reinvent the wheel with styles other than our standards. There’s a reason we publish reports in standard styles and fonts … it gets the style and font out of your consciousness.

    I argued that you don’t remark if you see a black and white Dalmatian, but paint it red and green with clown faces instead of spots, and suddenly the content (dog) is overshadowed by the off colors and the clown fonts. That argument failed to move my cow-orker, but a report full of Comic Sans, that got his goat.

    I have Photoshop (CS4) for work… we don’t need the bells and whistles in the CC versions. I will have to try Spark, though.

  8. PG thank you for this! I just got around to trying it and I LOVE IT. Makes it super easy to create small video ads for facebook. As in, SHOCKINGLY easy. Wow!

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