Mrs. PG and PG held a meeting this morning to discuss Mrs. PG’s sales results and her future marketing plans. As usual, Mrs. PG has lots of good ideas.
Among many other topics, the PG’s discussed BookBub and Mrs. PG’s generally favorable results from her BookBub ads. Mrs. PG’s experience mirrors that of other authors who have shared their feelings about BookBub online or otherwise with PG.
Two related questions floated into PG’s mind during the discussion:
- Is there any paid advertising/marketing service that is as consistently effective as BookBub for indie authors?
- Has anyone put together a credible knock-off of BookBub’s service? If not, why not?
PG understands that not every BookBub promo works and some authors haven’t had positive results, but his general impression is that many indie authors regard it as an important marketing/promotion tool.