From The Digital Reader:
Some retailers like Amazon try their best to make customers happy, secure in the knowledge that a happy customer is a repeat customer.
Then there is Barnes & Noble, a company out to cause suffering, destroy customers’ futures, and (if they have time ) make blood rain from the sky.
B&N inflicts pain upon customers in many and various ways, but today I would like to focus on the most insidious: Yuzu.
Named for an Asian fruit, Yuzu is a digital textbook platform that Barnes & Noble launched in 2014. It was in beta at that time, and still under active development.
Alas, development petered out before B&N ever really got it working, but that didn’t stop B&N from continuing to foist the platform on college students.
Every time a new semester started, students would show up in my comment section, complaining about Yuzu. They also left negative reviews in iTunes, where the Yuzu app has a rating of 1.5 stars.
Students were complaining about Yuzu in 2015, and again in 2016, and students were still showing up last week:
Why didn’t I see this before I purchased the textbook with yuzu, its horrible. Do yourself a huge huge favor and buy it from someone else or buy the hard copy. yuzu sucks, it’s very frustrating. it was suppossed to make my studying easier but now I’m stuck with this useless c***. ugh.
It’s now three years later, Yuzu still doesn’t work, and yet it is still the digital textbook solution for all of Barnes & Noble’s 700 plus college bookstores.
Link to the rest at The Digital Reader
PG says there’s nothing like ruining your brand with college students to build a foundation for future success selling books into your prime post-college demographic.