Children turn their backs on e-books as ‘screen fatigue’ takes hold and sales of books for youngsters soar
From The Daily Mail:
Children’s printed book sales are soaring as youngsters turn their backs on online reading due to ‘screen fatigue’.
Sales of children’s titles rose by 16 per cent last year with sales totalling £365million, as popular authors like David Walliams inspire young readers to pick up a book.
But while printed sales increase, e-books are on the wane with a 3 per cent fall in sales.
. . . .
Figures show that almost £1 in every £4 spent on printed books is from a children’s title, reports the Observer.
Children’s authors are proving to be a key genre in the publishing industry, often outselling others.
But while parents have often worried about youngsters spending too much time on their computer or games console, experts believe that there is a real hunger for the written word among children.
According to industry magazine, The Bookseller: ‘Children are now reading more and want to read print.’
Link to the rest at The Daily Mail
Well. If The Bookseller says so, it must be true.
In PG’s observation, children like brightly-colored images and objects of all sorts, including books. A new brightly-colored object tends to be more interesting than an old brightly-colored object. Old brightly-colored objects, including books, live under the bed. Children have demonstrated this behavior for a long time.
Children also like watching Peppa the Pig, George of the Jungle, Moana, Queen Elsa, Wild Kratts, etc., etc., etc., on television. They will often do so until an adult turns off the television. This behavior has continued over several generations of children, starting with black and white television. Old televisions are too big to fit under the bed and old television shows never die. No sign of screen fatigue here.
Children also like playing with iPads, Kindle Fires, etc. Hand a child one of those and the child will often play with it until an adult intervenes. While not a widespread phenomena today, PG predicts that old iPads will someday live under the bed. No sign of screen fatigue here.
PG suggests that screen fatigue is the creation of a marketing manager somewhere, not a psychological or sociological phenomenon. PG doesn’t know if “children are reading more” is a fact, but suspects it may also be the creation of a marketing manager somewhere.
One thing PG does know is that marketing managers don’t really care if screen fatigue or reading children are genuine phenomena, so long as adults continue to purchase children’s books.