Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.
It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement.
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Every platform has its own audience. And each audience has their own expectations for the things they want to see on the platform – that can affect how well your social media posts perform.
Since every platform is different, this guide will cover each of the following six major social media platforms separately.
Here are the general guidelines:
Facebook: Videos and curated content
Instagram: High-res photos, quotes, Stories
Twitter: News, blog posts, and GIFs
LinkedIn: Jobs, company news, and professional content
Pinterest: Infographics and step-by-step photo guides
Google+: Blog posts that you want to rank on Google
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What to post on Facebook
Videos and live videos
Our goal on Facebook has been to build our brand and engage our fans.
Recently, videos and live videos have proven to be the best types of content for our Facebook Page.
Our video posts generated the highest average reach among all post types. The average engagement on our video posts is almost on par with that on our photo posts, which have the highest average engagement.
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Buzzsumo analyzed 68 million Facebook posts and found that a similar trend: videos have higher average engagement than images and links.
We focus on creating educational videos for our Facebook Page:
How-to guides: These are videos where Brian Peters, our Digital Marketing Strategist, share social media tips and tricks.
Blog post summaries: For these videos, we summarize the key ideas from our blog posts and turn them into short video clips using Animoto.
Link to the rest at Buffer
PG’s social media strategy could be called many things (mostly derogatory), but never cutting edge.
However, he has used Buffer for a long time to assist his various online personas in making regular posts to various social media services.
Buffer has a free service that includes some rudimentary statistics to show you what sort of visibility your tweets, posts, etc., are experiencing.
Since PG doesn’t feel a strong urge to social mediaize every day, what first attracted him to Buffer is the ability to schedule posts. That way, he can shift his mind into social media mode (it’s not a pretty sight), create messages for several days, then have Buffer post one per day at a particular time (Buffer can tell you the best time of day to schedule your posts).