Categories: AmazonNon-US

Australian retail’s ‘calamitous’ ecommerce failure sets stage for Amazon’s rise

From The New Daily:

One in two Australian retailers has failed to develop mobile shopping capabilities, despite massive and growing demand from consumers, a new report from online payment service PayPal Australia has revealed.

The figures come ahead of US ecommerce giant Amazon’s imminent Australian launch, and do not bode well for the domestic retail sector.

One expert went so far as to say the sluggish efforts to modernise reflected in the figures were “calamitous” for the industry, and would allow Amazon to “steal business” from both online and physical retailers.

In its survey of more than 1000 consumers, PayPal found almost three quarters (72 per cent) were now shopping or making payments on a smartphone or tablet.

And a growing number – 48 per cent – were doing so at least once a week. That’s a huge rise on last year, when just 36 per cent were shopping on their mobile devices more than once a week.

. . . .

In the 18 to 34 age group, a massive 89 per cent of consumers were shopping and making payments on mobile devices.

. . . .

Of the more than 400 businesses surveyed, just over half (51 per cent) had built the capacity to receive mobile payments – a 21 percentage point mismatch with consumer demand.

The survey revealed businesses consistently underestimated the extent to which poor online or mobile shopping experiences put their customers off.

For example, 37 per cent of consumers said they were put off by slow page loading. Conversely, just 21 per cent of businesses thought this would be a problem for customers.

. . . .

Mr Kilmartin, who works as an ecommerce consultant to local retailers, said whenever he meets with retailers, the conversation inevitably “gets skewed into Amazon”. And he said retailers were right to be worried.

“I definitely think they [Amazon] are going to open with a bang. They have that Apple-like buzz, and that will drag customers over,” he said.

Link to the rest at The New Daily

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