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Cash for Kindle ebooks – Amazon goes local down in Acapulco

29 October 2017

From The New Publishing Standard:

It’s been more than four years since Amazon launched in Mexico in 2013 with its spearhead Kindle ebook store, branching out into physical goods in 2015.

This week Amazon finally bowed to the inevitable next stage of glocalisation and started accepting cash payments to try hold its own against rival Walmex, as WalMart’s Mexico arm is known, and to try compete with the market leader, the Latin America e-commerce giant Mercado Libre,  which hails from Argentina.

. . . .

Mercado Libre has long understood that in Latin America cash is king, with few people owning a credit card and even fewer willing to risk using them online for fear of fraud. Mercado Libre accepts cash payments at convenience stores across the country which are credited to a Mercado Libre account so Mexicans can buy online. Now Amazon has finally followed suit.

While not especially aimed at the ebook buyer, the move will hopefully boost the sales of ebooks, too. Reliable data on ebook sales in Mexico is hard to come by, but anecdotal evidence suggests there are no clear front-runners, with Amazon, Apple, Kobo and Google Play all seeing steady but not exceptional sales.

The problem for all of them, aside from payment options, is localised content.

Link to the rest at The New Publishing Standard and thanks to Paul for the tip.

Amazon, Ebooks, Non-US

One Comments to “Cash for Kindle ebooks – Amazon goes local down in Acapulco”

  1. This is very interesting. Food for thought.

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