Failure to renew a domain name can cause your website to go down. The need to renew your domain names seems obvious and simple enough, but numerous companies and individuals have gotten famous for forgetting and letting domain names lapse, including Microsoft, Jeb Bush, the Dallas Cowboys, and, recently, Sorenson Communications.
Last year, Sorenson Communications let a domain name lapse. It was SORENSON.COM which it used for providing access to its Video Relay Service (which Sorenson operated under the brand name “SVRS”). The domain name expired, the website was inaccessible, and Sorenson’s customers could not receive or place video relay service, 911, and other calls during the outage. Sorenson’s SVRS customers lost their telecommunications relay services, which left individuals with hearing and speech disabilities without the ability to communicate using a phone to call. Although Sorenson notified the FCC the morning the outage began, the domain name was not renewed – nor the website available — for another two days. Although the SVRS services were restored, the FCC was not amused by what it called at “preventable, internal operational failure.”
In the FCC’s September Order, Sorenson agreed to “reimburse the TRS Fund the sum of $2,700,000, and pay a settlement to the United States Treasury in the amount of $252,000.”
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Accordingly, set your domain names to Auto Renewal. Whether you have registered your domain names for one year or ten years, you will probably forget when they expire (and inevitably the email reminder will be sent to your spam file). Auto-renewal service is found under various names for different domain name registrars, but it operates in the same manner and allows you to post a credit card on file and automatically renew your company’s domain name(s) in case someone on staff forgets, avoiding unintended expiration. Even if you don’t actually want to renew the domain name, the cost of renewing the name – even to “park” it for the short term – pales in comparison to the expense of getting it back.
Link to the rest at CommLawBlog
PG will add that if the credit card on file with whatever company is responsible for auto-renewing your domain name expires or if the old credit card is retired for any reason (it’s reported as lost or stolen, for example) and you receive a credit card from the same issuer with a different number, you’ll need to update the credit card information that is used to auto-renew your domain name.
As a specific example, Costco has long offered a Costco co-branded credit card to its customers. Among other things, the credit card could also serve as a Costco membership card which must be displayed when a member enters a Costco store. At checkout, the membership card must again be presented and scanned, so, although it is not required, it is convenient for the customer to use the same card for the purpose of both providing a customer number for checking out and paying for their purchase.
A year or so ago, Costco terminated its relationship with its co-branded card issuer, American Express, and, with customer consent, transferred all their customers to a new Costco branded Visa card. The Amex accounts were cancelled with no option (that PG could find) for continuing to use a newly-issued Amex card with the same number.
If a Costco customer had used the Amex credit card for auto-renewal of domain names and neglected to replace that card number with a new one, auto-renewal would have failed.
PG will note that some domain registrars are not noted for high levels of customer service so you can’t count on receiving a message when your domain registration is about to expire.