From The Guardian:
There are stars that twinkle and shine in the firmament and yet others that determine the destiny of authors. In the case of the latter, every author wishes for an Amazon page that is, much like the Coldplay song, “full of stars”. Hillary Clinton, former US presidential candidate, and author of the testily titled What Happened, was not such a fortunate author. A mere day after it was released, Clinton (or, more likely, one of her many publicists) found her book’s Amazon page to be a battleground. Within 24 hours of the book’s release, 1,500 reviews had been posted and – like the American electorate – divided between ardent love and ferocious hatred for the book and its author. The former slathered on five stars, the latter a single, sulky one. The election, it appeared, was being replayed in Amazon reviews.
But while power and strategic string-pulling were unable to turn the election, they did come to Clinton’s rescue in the review wars. The day after the book’s release, Amazon chose to remove nearly 900 reviews from Clinton’s page, a move that brought the book’s rating up from 3.2 stars to a dazzling 4.3. Ever cryptic, Amazon alluded to its “community guidelines” and cited “mechanisms in place to ensure that the voices of the many do not drown out the voices of the few” as a reason for the excision. Supporters of Amazon’s move went further: the reviews could not have been legitimate, they opined; so many people could not possibly have read and then loved or hated the book in a single night. One week later, What Happened was averaging five stars, based on more than 1,500 reviews. Only one recourse remained for the Hillary haters: voting up the few remaining one-stars from “verified purchases” as “most helpful”.
Amazon is not always sympathetic to sad sagas of political animus wrecking the review destinies of authors. The story of Mark Bray, author of Antifa: The Anti-Fascist Handbook, is an example. Bray’s book, published by Melville House, happened to be released the Monday after neo-Nazi demonstrations in Charlottesville, Virginia that led to a counter-protestor being run over and killed. This placed Bray’s book right in the middle of President Trump’s blame for “both sides” by likening Antifa to neo-Nazis. Eager to fight, some of the so-called “alt-right” took to Reddit with a screenshot of Bray’s Amazon page and the instruction: “Currently at 3.5 stars. You know what to do.” They did: in no time, the book’s listing was, in the words of its publisher Dennis Johnson, “flooded” with single-star reviews. Johnson complained to Amazon – via the automatic submission forms provided to the non-Clintons of the world – and a few one-star reviews were removed, but at that point there were now about 50 of them. Johnson even sent Amazon a screenshot of the Reddit page, but was still unable to speak to a human representative. The reviews, meanwhile, slowed the book’s sales, claiming that purchasing the book would support violence. In an odd and unlucky irony, the gap in intellectual history that Bray had attempted to address in his book – the US’s inattention to anti-fascist resistance – manufactured the material for its condemnation. A book about fighting evil was characterised as evil.
Link to the rest at The Guardian