From The National Review:
American Heart, a young-adult novel to be published in January, is a kind of Huckleberry Handmaid’s Tale, only with Muslims. In a dim dystopian U.S. of the near future that’s been overtaken by a nasty “patriotic” movement, a white girl is oblivious to the burgeoning horror of Muslims being placed in internment camps, but she experiences an awakening and decides to strike out against them to rescue a Muslim immigrant from Iran, who is in hiding and needs to flee the country to save herself. Ho-hum, says the experienced observer. Since 9/11, the Left has been spooking itself with scary tales about how the anti-Muslim Inquisition is going to start any minute now.
So: another attempt to troll conservatives about our supposed persecution of Muslims. Nothing new. When the left-leaning book-industry site Kirkus published a favorable review of the novel, though, it was a gonzo-Left outlook that launched attacks on Kirkus, with denunciation popping up at publishing-chat sites such as Goodreads. Reviewers of the review (most of whom evidently hadn’t read the book in question) insisted that Kirkus’s favorable take on American Heart amounted to inexcusable support for a supposedly abhorrent “white savior” narrative. In other words, the hero of a book about persons of color can’t be white. But if American Heart’s author, Laura Moriarty, had written the book from a person of color’s point of view, that would have been cultural appropriation.
You may not have heard of Kirkus, but it carries influence in the book world because it, and its longtime rival Publishers Weekly, are the established trade publications that run early reviews sparking bad or good buzz months before the book is published. Because the reviews in Kirkus and PW run so early, they carry disproportionate weight. They signal book-review editors (I was one for four years) that certain books are important and worthy of coverage. They signal booksellers which books might be worth ordering by the crate and promoting. A star from Kirkus is like a thumbs-up from Roger Ebert or a “fresh” rating from a Rotten Tomatoes critic. The star is everything. “You got a star in Kirkus!” is a delightful message to hear from one’s book publicist.
. . . .
After publishing that starred review of American Heart and finding itself chastised for it by a small and silly mob, Kirkus did a strange, perhaps unprecedented thing. It backed down. Its editor-in-chief, Claiborne Smith, publicly flogged himself for publishing the review in the first place, saying it “fell short of meeting our standards for clarity and sensitivity” (though the clarity of the review was not in question), then re-edited the review in hopes of appeasing the Goodreads progressives, making sure now to flag the book as “problematic.” He also took the extraordinary step of removing the star to placate the pitchforks-and-lanterns crowd. I’ve never heard of that happening before in the 84-year history of Kirkus. (Smith declined to answer whether the move was unprecedented.)
“We do not bend to peer pressure or cultural criticism,” Smith told Slate. That is correct: He does not bend in the face of peer pressure or cultural criticism. He crumples in the face of peer pressure and cultural criticism. He curls up into the fetal position in the face of peer pressure and cultural criticism. He disintegrates and begs for mercy in the face of peer pressure and cultural criticism. His action is astonishing, craven, ridiculous. It did not need to be so. Kirkus is a tiger in the book world, or at least a collie. This amounted to surrendering to a squirrel. In the centuries-long tradition of critics and their editors who take it as a given that honest criticism will usually displease someone, and that such displeasure cannot be allowed to alter judgment, the routine thing for Smith to do would have been to shrug.
Link to the rest at The National Review
PG posted the OP because it relates to traditional publishing and its marketing and promotion activities. It may also inform decisions indie authors make about marketing, promotion and other aspects of the businesses they operate.
PG understands that The National Review, like Slate, The Huffington Post and other sources of posts on TPV, has a well-known political stance. He also knows that contemporary political disagreements in the US quickly devolve into acrimony and name-calling that result in heat without light.
PG requests that the comments not descend into a left/right political argument.
The internet is full of locations where full-throated political disagreements continue 24/7. It’s not hard to find a place to insult someone who has different beliefs than you have if you’re inclined toward that sort of thing.