From The Digital Reader:
Publishing a book can get quite expensive. A good cover designer can cost hundreds or thousands of dollars, and the editorial costs alone can set you back even more.
While there are many important expenses, there are also many ways to spend money and get nothing useful back. For example, take the Bowker SAN. This costs $150, and is basically a way for you to list your physical address in a Bowker database – something you can do with your website, or dozen other services, at no cost to yourself.
I recently polled a number of experts, including David Gaughran, Kristine Kathryn Rusch, Joel Friedlander, Victoria Strauss, Jane Friedman, and Hugh Howey. The following post lists a few of the things they thought were a waste of money.
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Of all the suggestions made by the experts, publicists topped the list, with several experts saying that publicists just weren’t worth the cost. “They don’t do much you can’t do on your own, and what they do, they do poorly,” I was told.”They also cost tens of thousands of dollars.”
It would cost less to learn how to do the work yourself (or at least get a virtual assistant to do it), and you’ll get better results.
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Classes on the “Secrets” of Millions Sales
Like most professions, it takes a lot of learning to be a successful author, and you have to keep picking up new tricks all the time. And there are many experts out there who can teach you what you need to know, but there are also a lot of scammers who promise more than they can deliver.
Authors would be wise to avoid any course that promise to show you “the secret” to getting millions of sales. Before you sign up, you should check to see if the “guru” has actually written and sold a lot of books or just teaches marketing courses for a living.
Many of these million “sellers” have either given away most of their copies or sold the copies of their fiction books at a loss. Other have sold hardly any books at all, and are making money from their marketing tips, not from their writing.
Link to the rest at The Digital Reader